ViacomCBS Unveils Paramount+ Branding for Global Streamer

Christel Deskins

ViacomCBS has revealed Paramount+ as the brand name for the company’s upcoming global streaming service, along with unveiling international rollout plans and new original programming highlights. The company’s subscription video-on-demand and live streaming service CBS All Access will be rebranded as Paramount+ in early 2021 as part of the service’s […]

ViacomCBS has revealed Paramount+ as the brand name for the company’s upcoming global streaming service, along with unveiling international rollout plans and new original programming highlights.

The company’s subscription video-on-demand and live streaming service CBS All Access will be rebranded as Paramount+ in early 2021 as part of the service’s expansion to feature content from ViacomCBS’s portfolio of broadcast, news, sports and entertainment brands. ViacomCBS will also bring Paramount+ to international markets with an initial debut in Australia, Latin America and the Nordics in 2021.

“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” said Bob Bakish, president and CEO of ViacomCBS. “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”

ViacomCBS also revealed plans for additional new original series for Paramount+. This includes The Offer, a scripted limited event series from Paramount Television Studios, based on Oscar-winning producer Al Ruddy’s experiences of making The Godfather. The ten-episode event series is written and executive produced by Michael Tolkin (Escape at Dannemora, The Player). Ruddy will also serve as executive producer, and Leslie Greif (Hatfields & McCoys) will executive produce and be a writer on the series.

Lioness is a spy drama created by Taylor Sheridan (Yellowstone) with Sheridan, Jill Wagner, David Glasser, David Hutkin and Bob Yari set to executive produce. Based on a real-life CIA program, Lioness follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down from within. The series is produced by Paramount Network and 101 Studios.

There’s also a reimagination of Behind the Music entitled MTV’s Behind the Music—The Top 40, which will unlock MTV’s vault from the past 40 years for a unique and intimate look at the 40 biggest artists of all time, through their voices and their eyes. The series will be produced by Creature Films and MTV Studios.

The Real Criminal Minds is a true-crime docuseries based on the hit CBS Television series and produced by XG Productions in association with CBS Television Studios and ABC Signature.

The service is also developing a revival of The Game as part of BET’s programming on Paramount+ from CBS Television Studios and Grammnet Productions.

“The response from consumers in just the early weeks of the service’s expansion already illustrates the tremendous opportunity ahead of us in bringing these phenomenal ViacomCBS brands together in one premium streaming home under the new Paramount+ name,” said Marc DeBevoise, chief digital officer at ViacomCBS and president and CEO of ViacomCBS Digital. “With the addition of even more content from across the portfolio as well as the new exclusive originals we are announcing today, we look forward to the early 2021 rebrand and bringing existing and new subscribers more of the compelling, genre-spanning live sports, breaking news and mountain of entertainment ViacomCBS has to offer.”

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