Comscore Continues Cross-Platform Measurement Innovation with New US Patent for Household Viewership Aggregation

Christel Deskins

RESTON, Va., Sept. 22, 2020 /PRNewswire/ — Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on “Demographic Attribution of Household Viewing Events.” The new patent is the latest example […]