Intelligence Powers Valassis Influencer Marketing, Proven Solution Sets New Industry Performance Metrics

Christel Deskins

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 […]

Valassis Launches Illumis Marketing Platform

Christel Deskins

Valassis, a Vericast business that provides marketing technology and consumer engagement, today introduced Illumis, a marketing platform to help marketers tie insights-led strategies to high-performing consumer engagement. Using intelligence from the Valassis Consumer Graph, the company architected Illumis with multiple technologies on a single platform that unifies disparate marketing tools […]