Since 1946, Uncle Ben’s products featured a picture of an elderly African-American man Uncle Ben’s is the brand name of a partially-boiled rice product which was first introduced in America in 1943. The brand, based in Houston, Texas, was introduced by Converted Rice Inc., which was later bought by Mars, […]
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Mars scraps Uncle Ben’s branding over racism links
Mars has announced its Uncle Ben’s rice brand will be renamed Ben’s Original following accusations of racial stereotyping, as the retail giant joins a list of global brands seeking to brush up their image. Mars today unveiled its revamp for the 70-year-old rice brand, which will see its logo of […]