Council Post: Marketing Does Not Work: The Truth

Christel Deskins

SVP Digital Strategy, Digital Niche Agency (DNA), testing, optimizing, and scaling data-driven campaigns for growth-oriented companies. getty Tell everyone you know that it is true — marketing does not work. It was John Wanamaker (1838-1922), the department-store magnate, who once said, “Half the money I spend on advertising is wasted; the […]