ABC Fitness Solutions Unveils New Branding, Reaffirming Commitment to Holistic Club Management That Delivers a Total Fitness Experience for Health Club Members

Christel Deskins

SHERWOOD, Ark.–(BUSINESS WIRE)–ABC Fitness Solutions, formerly known as ABC Financial Services, unveiled today a corporate rebranding that reaffirms the company’s commitment to the health and fitness industry, supported by powerful, new club management and member engagement capabilities atop the market-leading billing and payment services that ABC is known for. ABC […]

NBCU Moves Past Campaign Outcome Guarantees to Measure Marketers’ Total Investment Impact

Christel Deskins

Several media companies make performance-outcome guarantees with marketers, in which the deals are centered around metrics that prove TV’s ability to drive behavior—like in-store foot traffic and website visits—instead of traditional age and gender demos. But NBCUniversal is taking those partnerships to another level, introducing a tool that gives brands […]

New Westfield Fluid Controls facility expected to bring 173 total jobs to Acadiana

Christel Deskins

Westfield Fluid Controls, part of Westfield Hydraulics, is relocating its manufacturing operations to Lafayette, moving from San Fernando, California, according to the Louisiana Economic Development. © SCOTT CLAUSE/USA TODAY Network Louisiana Gov. John Bel Edwards speaking at Press Conference at the LITE Center. Monday, July 27, 2020. Westfield Hydraulics, which makes […]