BIGtoken’s Insights-Driven Digital Campaign Outperforms All Other Marketing Tactics for Major CPG Client, New Case Study Shows

Christel Deskins

A major CPG company activated BIGtoken’s proprietary consumer panels to create insights and audiences. The campaign resulted in a 45% purchase lift at participating stores. BIGtoken, built by SRAX, Inc. (NASDAQ: SRAX), a permission-first consumer data management platform, released a new case study displaying results when one of the largest […]

FCA Takes Aim At Sales Tactics Of Insurance Brokers

Christel Deskins

Law360, London (September 4, 2020, 4:50 PM BST) — The City watchdog has taken aim at the “inappropriate sales tactics” employed by insurance brokers which make it more likely that consumers are sold unsuitable products. The Financial Conduct Authority has written to the chief executives of insurance brokers to warn […]