How to Get Started With Account-Based Marketing in 8 Steps

Christel Deskins

Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments […]

Penske reveals next steps in ‘Race for Equality & Change’

Christel Deskins

These include a major expansion of its relationship with NXG Youth Motorsports Inc. (NXG), a 501c3 that introduces minority students to motorsports, and the appointment of a chief diversity officer.    Participants are introduced to motorsports career opportunities such as engineering, marketing, management, food service, and health and fitness.  NXG […]

5 steps to start measuring marketing ROI

Christel Deskins

© Shubhashish 5 steps to start measuring marketing ROI A few years ago when we did a workshop on ROMI (Return On Marketing Investment), there were hardly any Indian companies measuring it. Things have much improved today thanks to awareness and availability of advanced tools in the digital space. Yet, […]

16 Key Steps To Successful IT Project Management

Christel Deskins

getty A true understanding of project management is as important a skill for tech leaders as any coding language. Tech professionals new to a company’s leadership team may come from a position in which they’ve only ever headed up small groups or projects. As the scope of leadership expands, project […]

5 steps to take after paying off your credit card debt

Christel Deskins

article So you’ve paid down your credit card debt? Great, now keep your financial momentum rolling with these savvy money moves. (iStock) Americans have a love/hate relationship with credit cards. While they enjoy the ease of use, many cardholders rue the high-interest rates and the burgeoning amount of personal debt accrued by overusing credit cards. According […]

7 Steps to Becoming CE-marked

Christel Deskins

September 22, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. It’s not easy being the first. As any founder will know, building a business is very challenging. The pressure to deliver the best product and service to customers, hiring the best people who share your vision, […]

8 steps to get old debt off your credit report

Christel Deskins

Bad credit doesn’t have to last forever. If you take steps to improve your financial life, mistakes will disappear from your credit report over time. Chapter 7 bankruptcies will stay on your credit report for 10 years, while unpaid or delinquent accounts will stay only seven. © Josef Lindau/Getty Images […]