grace james Atlantic Records has made several key executive changes in its marketing department. First up, senior vp of marketing Grace James has been brought in to co-lead pop/rock marketing alongside Nina Webb. Since joining the label in January 2017, James has been instrumental in marketing projects from Lizzo and […]
Sony
Editorial: Sony marketing failures have caused PS3 downfall
Despite a record breaking launch, PlayStation 3 sales have since failed to accelerate to expected levels and the Japanese console has been left trailing both the Nintendo Wii and Microsoft Xbox 360 by a considerable margin. Much fuss has been made about the price point of the PS3 and the […]