Mastercard, the payments company, believes that effective sonic branding can help enhance brand attributes such as differentiation, image, identity and emotional connectivity with consumers. Greg Boosin, executive vice president, global business-to-business and product marketing at Mastercard, discussed this subject at the 2020 Association of National Advertisers (ANA) State of Audio […]
Sonic
What You Need To Know To Ride The Next Sonic Wave
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“The public has an appetite to interact with your brand on a deeper level than you think. It’s … [+] insulting to slap them with an inflexible repeated mantra.” – Sean Thornton, Audio UX (Photo by Joseph Branston via Getty Images) Future Music Magazine/Future via Getty Images Among the shortcomings […]
Song Zu And Eardrum Launch Resonance Sonic Branding
Two of Australia’s most respected names in sound and music, Eardrum’s Ralph van Dijk [pictured left], and Song Zu’s, Ramesh Sathiah [pictured right], have partnered to form Resonance Sonic Branding, a new audio branding agency to improve impact and attribution across all audio platforms. With consumers’ growing audio consumption of […]