Marc Rudov’s Third Book on Branding — Intrabranding — Warns Every CEO: Your Corporate Brand Will Fail If You Haven’t Sold It Inside Your Building

Christel Deskins

PITTSBURGH, Aug. 25, 2020 /PRNewswire-PRWeb/ — Every CEO is faced with the same branding challenge: creating, communicating, and enforcing an effective corporate brand. Often, the brand is simply lousy: it doesn’t resonate with customers. Just as often, though, the CEO hasn’t sold the brand internally: employees either don’t know what it […]