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T-Mobile’s Cake Promotion Is a Master Class in Clever Marketing

Christel Deskins 2 years ago

T-Mobile’s latest promotional stunt for its new 5G network is … teaming up with Betty Crocker to give away free cake mix. It’s proved surprisingly popular — and it also amounts to a master class in clever marketing. T-Mobile used this very simple idea to both convey its own unique value proposition and […]

  • Investment

Intervale Capital Announces Promotion & Addition to Investment Team

Christel Deskins 2 years ago

HOUSTON, Sept. 21, 2020 /PRNewswire/ — The Partners of Intervale Capital, LLC (“Intervale”) are pleased to announce the promotion of Alec Valdez to Senior Associate and the addition of Michael Welsh as Associate. Alec joined Intervale in 2017 as an Associate and has been an integral part of Intervale’s investments in […]

  • Negotiation

Ethiopia: Office Praises Media Role in GERD Negotiation, Promotion

Christel Deskins 2 years ago

ADDIS ABABA – The Office of National Council for the Coordination of Public Participation on the Construction of the Grand Ethiopian Renaissance Dam (GERD) said Ethiopian media deserves acknowledgement for its role during the GERD negotiation and promoting public participation. Media has played a huge role for the success of […]

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