The Economist launches new “Word Play” marketing initiative to drive prospective readers to US 2020 election coverage

Christel Deskins

Tapping into the collective frustration with mass media and acknowledging the emotionally-charged presidential election, “Word Play” will promote The Economist’s US 2020 elections coverage, raise awareness of The Economist among US audiences and present the brand as a refreshingly fair-minded, rigorous and data-driven alternative source of journalism. “Word Play” departs from […]