This award, which recognizes best-in-class industry advertising and marketing strategy and executions within the pharmaceutical industry, was held virtually due to COVID-19; however, the VUE team was able to bring people together in a socially responsible way via micro-parties to celebrate as a team. As a woman-owned business, they are […]
MMM
Gold | Use of Hospital or Healthcare Services Marketing, 2020 – MM+M Awards – MM&M
Brigham Health and Merge Where There’s A Will For Brigham Health, the problem wasn’t just that Boston has many competing hospitals. It was that patient expectations had hit at an all-time high in 2018. It knew it was time to establish a marketing ecosystem for various corporate, service line and […]
Gold | Use of Relationship Marketing, 2020 – MM+M Awards – MM&M
AbbVie, Intouch Solutions and Merkle Skyrizi: Personalized, Omnichannel HCP Marketing Boosts a Blockbuster Launch Even though biologic therapies have been a game changer in treating psoriasis, many of the 8 million people diagnosed with the condition still don’t have clear skin. In launching Skyrizi into this crowded market, AbbVie knew […]
Gold | Corporate Branding Campaign, 2020 – MM+M Awards – MM&M
Bayer and Campbell Ewald This is Why We Science Because much of the world still thinks of Bayer as a company that sells aspirin, the company knew changing perceptions would take a big push. It wants people to see it as a business committed to solving some of the world’s […]
W2O acquires research consulting firm Elysia Group – Agencies – MM&M
W2O has acquired research consulting firm Elysia Group. Elysia conducts health economic and outcomes research and operates in New York, Shanghai and Taipei, Taiwan. It provides health economic modeling, database analysis and other healthcare-related research services to the pharmaceutical and medical device industries, according to the firm’s website. Elysia founders […]