A Nonprofit Re-Imagining Marketing To Millennials

Christel Deskins

Rick C. Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. … [+] Jude Children’s Research Hospital. (taken in 2020). ALSAC/St. Jude Children’s Research Hospital When thinking of Marketing to Millennials and the topic of philanthropy more often than not we think of a co-hort […]

A Playbook For Marketing To Latino Millennials

Christel Deskins

Marketers must learn that “Latino” encompasses a wide variety of demographics, cultures, values, and … [+] ethnicities. Provided If you’ve conducted any market research in the past few years, you know that Latinos are a  demographic you cannot afford to ignore.  They’re not only the second-largest ethnic group in the […]

How To Manage Multiple Credit Cards for Millennials

Christel Deskins

Todd Baldwin has enough credit card airline miles to travel round trip from Seattle to Europe for free. The 28-year-old millennial millionaire loves to open new credit cards, especially those with sign-up bonuses, airline miles and cash back. But Baldwin, who today estimates that he opens about two new cards per year, did not start […]