Math Meets Marketing with Statistical Models

Christel Deskins

Statistical modeling, a simplified, mathematically formalized way to approximate reality and then make predictions based on that approximation, has been around in some form since the 1970s, but it is only now starting to find an important place in digital marketing as a way to help companies predict human behavior. […]

Wakarusa Township fire station meets innovation

Christel Deskins

With a population just over 2000 – the largest portion of them retirees – Wakarusa Township is a quiet, unassuming spot in eastern Kansas occupying about 46 square miles of rolling midwestern terrain. Recently, however, there was quite a bit of excitement happening on 31st Street, as the Wakarusa Township […]

OPEC+ Meets to Discuss Stabilizing Oil Market

Christel Deskins

OPEC and its non-OPEC oil-producing allies met today to discuss production plans, as forecasts for oil demand continue to decline. As expected, the group, known as OPEC+, did not announce new production cuts at the meeting, reports CNBC.  In July, OPEC+ decided to reduce oil production by 7.7 million barrels […]