Blue Matter Hires Chief Marketing Officer

Christel Deskins

Press release content from PR Newswire. The AP news staff was not involved in its creation. https://apnews.com/press-release/pr-newswire/business-executive-changes-products-and-services-corporate-news-personnel-eb1e3b003cdb108e02d73da37102aa22 Click to copy SAN FRANCISCO, Oct. 12, 2020 /PRNewswire/ — Blue Matter is pleased to announce that it has hired Craig Dunkley as its Chief Marketing Officer. His new role officially started on […]

Why Demographics Matter to Small Business Marketing

Christel Deskins

jacoblund / Getty Images Demographics explain who makes up your audience and help you to segment your customers by individual characteristics and needs. Using demographics to make your marketing efforts more effective is a key element of running a successful marketing campaign. You can use demographics to refine […]