Vungle has acquired mobile ad marketing intelligence firm AlgoLift for an undisclosed price. The move is a confirmation of predicted consolidation in the mobile ad industry, which is facing uncertainty after Apple decided to limit targeted marketing in the name of user privacy. San Francisco-based Vungle said the deal would […]
marketing
Comcast Offers Thousands of Grants, Equipment, Marketing and Technology Resources to Small Businesses Hardest Hit by COVID-19
Comcast RISE Initiative Provides Small Businesses with Free Marketing Insights and Opportunities to Apply for Media, Technology Upgrades and Grants Up To $10,000 Black-Owned Small Businesses, Those Impacted Most by the Pandemic, are the First Eligible Applicants for Comcast RISE Resources and Grants. Comcast Corporation (NASDAQ: CMCSA) today launched Comcast RISE, an initiative […]
Learn YouTube Video Marketing Across 50 Hours of Training
YouTube reaches 1.3 billion people. More than 30 million people log in every day to watch videos on the world’s largest video sharing platform, which is why marketers are leveraging YouTube as an important channel. If you’re looking to diversify your marketing or want to help your company’s marketing initiatives, […]
15 Essential Steps In Building A Successful Holiday Marketing Campaign
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Creating a successful holiday marketing campaign is both art and science, as marketers need to find the best formula to tap into the holiday sentiment and sell services or products that may have very little to do with the festive mood – all of it in a crowded market where […]
T-Mobile’s Cake Promotion Is a Master Class in Clever Marketing
T-Mobile’s latest promotional stunt for its new 5G network is … teaming up with Betty Crocker to give away free cake mix. It’s proved surprisingly popular — and it also amounts to a master class in clever marketing. T-Mobile used this very simple idea to both convey its own unique value proposition and […]
Why Marketing Attribution Has Failed In The Boardroom
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CEO and Co-Founder at Measured, helping brands grow by measuring incremental media contribution to desired performance results. getty At our company, which measures incremental media contribution, many of our direct-to-consumer and retail-brand clients were connected to us by private equity or venture capital investors in search of an effective way for […]
How to Get Started With Account-Based Marketing in 8 Steps
Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments […]
Digital Marketing Hacks Explode Your Business
Today’s businesses find digital marketing a very cost-effective means to generate profits, yet both new businesses and those with a longer track record struggle to get the most from their digital marketing strategy. Today, we share 5 digital marketing hacks that will help explode your business opportunities and profits. What […]
How Your Sales And Marketing Can Work Together In Account-Based Marketing
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Tom Hileman leads an award-winning agency to deliver high-touch, data-driven marketing solutions for leading organizations nationwide. getty In a typical inbound marketing flow, a wide net is cast to bring in prospects, which are then distilled down into qualified leads and passed to sales. It’s an approach many have used and found […]
HCP by ApostleTech Adds AI Technology to CRM Marketing Solution for Home Builders – Press Release
ApostleTech, a leader in Salesforce application implementations and consulting, is the developer of HCP, a CRM solution built on the power of Salesforce and designed specifically for home builders. ApostleTech is now collaborating with AtlasRTX to enhance HCP’s marketing capabilities, adding chatbot tools, which allow users to track and engage […]
Netwave Interactive Marketing, a Top Point Pleasant Beach Web Designer in NJ Offers a Full-Suite of Digital Marketing Solutions – Press Release
Point Pleasant Beach, NJ – Businesses in the modern-day market deserve to get all of the attention they can from consumers and their target audience. With the advent of the internet, many businesses that have paid attention to online marketing have been able to capture a wider audience base, both […]
South Reach Networks Appoints Kevin Rocks as New EVP of Sales & Marketing
Press release content from PR Newswire. The AP news staff was not involved in its creation. https://apnews.com/press-release/pr-newswire/north-america-florida-united-states-90b5b18820284c4c0aa299d7c4cfb442 Click to copy MIAMI, Oct. 8, 2020 /PRNewswire/ — South Reach Networks (SRN), an established Florida based telecommunications infrastructure provider that constructs, owns and operates a Metro and Long-Haul Fiber Optic Network and […]
Trend-Setter Mark Salerno: A Pioneer of Social Media Marketing for Canadian Real Estate – Press Release
The Ontario real estate industry is a bustling playground — and without the proper dedication, it can be hard to succeed and sustain as a real estate leader long-term in this saturated industry. It takes good intentions, diligence, and perseverance to make a lasting impression when building a personal brand […]
Atlantic Shuffles Marketing Department, Sony & Tencent Solidify Liquid State Label Head
grace james Atlantic Records has made several key executive changes in its marketing department. First up, senior vp of marketing Grace James has been brought in to co-lead pop/rock marketing alongside Nina Webb. Since joining the label in January 2017, James has been instrumental in marketing projects from Lizzo and […]
NP Digital Wins Two OMMA Awards for Excellence in Search Marketing & Supporting Corporate …
SAN DIEGO, Oct. 08, 2020 (GLOBE NEWSWIRE) — NP Digital has been awarded for its excellence in search marketing with a MediaPost OMMA Award for their work with Adobe, and for their valuable support of Mayvenn during its #SaveTheSalon corporate responsibility campaign. NP Digital’s recognition highlights their innovative approach to […]
Is this the time for VR marketing?
With people spending less time in store and more time online, there would seem to be potential for using virtual reality (VR) technology to acquire and engage consumers. Research from Nanyang Business School suggests VR marketing can help to promote consumer learning and brand trust. Writing for WARC, Dr Wong […]
The Basics Of CBD Marketing Vs. CBD Branding
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Alex Bider is the CEO and Senior Internet Marketing Consultant at 2Marketing.com. Getty Building a CBD business in 2020 and beyond is a challenge that more and more entrepreneurs are answering. CBD marketing is tricky because of the laws and restrictions put in place by both the government and marketing platforms […]
Adept Marketing Launches Upright, the First Trust-Focused Public Relations Agency
Adept Marketing, one of central Ohio’s top digital marketing agencies, is proud to announce the launch of Upright, the first public relations agency dedicated to maximizing trust: the currency of the next decade. Trust impacts the entire consumer journey. Upright strategically targets each stage through a proprietary mix of traditional […]
When ‘Mea Culpa’ Is the Best Marketing | Intelligence, BoF Professional
LONDON, United Kingdom — Ganni wants you to know it’s not good enough. Earlier this month, the cult Danish label, known for its flattering wrap dresses and viral trend pieces, posted its latest score from sustainable brand rating platform Good On You on one of its Instagram accounts; the company […]
Boston-area Woman Owned VUE Health Wins Medical Marketing + Media (MM&M) Magazine Award for Second Year
This award, which recognizes best-in-class industry advertising and marketing strategy and executions within the pharmaceutical industry, was held virtually due to COVID-19; however, the VUE team was able to bring people together in a socially responsible way via micro-parties to celebrate as a team. As a woman-owned business, they are […]