What Marketers Need to Know About Branding

Christel Deskins

Design terms can seem complicated, especially if you aren’t a designer. However if you’re a small business, or a marketer it’s highly likely you’ll have to use your company brand in your visual materials. Often you’ll be provided with brand guidelines from somebody in the design department, and it’s important […]

Six Things Marketers Need To Understand About DTC Marketing

Christel Deskins

Co-Founder/CEO of Vujà Dé Digital, on a mission for conscious capitalism and reinventing the media agency model. getty As brick-and-mortar retail has winnowed to bare existence, direct-to-consumer (DTC) marketing is emerging as both a need and an opportunity. Consumer shopping behaviors have shifted as the quarantine and stay-at-home orders have stretched […]

NBCU Moves Past Campaign Outcome Guarantees to Measure Marketers’ Total Investment Impact

Christel Deskins

Several media companies make performance-outcome guarantees with marketers, in which the deals are centered around metrics that prove TV’s ability to drive behavior—like in-store foot traffic and website visits—instead of traditional age and gender demos. But NBCUniversal is taking those partnerships to another level, introducing a tool that gives brands […]

Digital Content Tips for Financial Services Marketers

Christel Deskins

In this episode of Marketing Smarts, I talk with Shondell Varcianna, owner of content management agency Varci Media, about how banks, mortgage companies, and other financial institutions can create content that serves (and grows) their audience. I invited Shondell to Marketing Smarts to talk about what makes financial services content marketing […]

Cybersecurity Marketing Society Produces Conference Tailored to Helping Cybersecurity Marketers Learn & Grow Skills

Christel Deskins

Press release content from News Direct Corporation. The AP news staff was not involved in its creation. https://apnews.com/news-direct-corporation/cf91722317f1673254a7ff38dd09b8f8 Click to copy The Cybersecurity Marketing Society (the Society), a community where marketing professionals in the cybersecurity industry come together to network and learn, announced today its new virtual learning conference, CyberMarketingCon […]