Genius Brands International Announces Marc Rosenberg as President of Global Brands and Chief Marketing Officer

Christel Deskins

Highly Respected Toy Industry Executive to Oversee Worldwide Licensing and Program Content Sales for Growing Portfolio of Children’s Properties Genius Brands International’s Marc Rosenberg Genius Brands International, Inc. (Nasdaq: GNUS) appoints former Head of Marketing at Hasbro Toys and Tiger Electronics, Marc Rosenberg, one of the most well-respected marketers in […]

Liberty Mutual Insurance Appoints Marc Orloff to Lead Field Operations for its North American Commercial Insurance Operation

Christel Deskins

“Marc is a well-respected insurance executive with years of proven experience in underwriting and distribution leadership,” said Ryan. “Under Marc’s leadership, our field operations team will drive Liberty Mutual’s North American business strategies by bringing our full suite of products to local markets and ensuring premier engagement with distribution partners […]

Marc Rudov’s Third Book on Branding — Intrabranding — Warns Every CEO: Your Corporate Brand Will Fail If You Haven’t Sold It Inside Your Building

Christel Deskins

PITTSBURGH, Aug. 25, 2020 /PRNewswire-PRWeb/ — Every CEO is faced with the same branding challenge: creating, communicating, and enforcing an effective corporate brand. Often, the brand is simply lousy: it doesn’t resonate with customers. Just as often, though, the CEO hasn’t sold the brand internally: employees either don’t know what it […]