How important is an influencer marketing data platform?

Christel Deskins

If you work in the influencer marketing industry, as either a brand or a content creator, you can appreciate the importance data holds in the influencer marketing decision making process. Understanding the data behind influencer marketing campaigns is the first step towards making better decisions and creating campaigns that speak […]

Blockchain Management Styles At 3 Systemically Important Financial Institutions Show A Diversity Of Strategies

Christel Deskins

Clockwise, from top left: Mariana Gomez de la Villa, distributed ledger technology program director, … [+] ING; Michael del Castillo, associate editor, Crypto & Blockchain, Forbes; Jennifer Peve, managing director, business innovation, DTCC; and Xue Wang, general manager, FinLab at China Construction Bank Fintech Corp. Forbes Three of the most […]

Seven important metrics to measure content marketing ROI

Christel Deskins

30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers, this strategy helps them achieve top-of-funnel marketing goals. Let’s face it, developing and distributing white papers, blog articles, videos, […]

Innovation is too important to leave just to innovators

Christel Deskins

Innovation is the engine that drives contemporary economies. Living standards are determined by productivity growth, which in turn depends on the introduction and dissemination of new technologies that allow an ever-wider variety of goods and services to be produced with fewer and fewer of our planet’s resources. Policymakers and the […]