Around 10 years ago, I lived in Boulder, Colorado, a vibrant, if small, college town about 30 minutes from Denver. At the time, craft beer was booming. Brewmeisters were popping up all across the country, realizing that the days of Coors and Miller domination were over; it was time for independent […]
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Marc Rudov’s Third Book on Branding — Intrabranding — Warns Every CEO: Your Corporate Brand Will Fail If You Haven’t Sold It Inside Your Building
PITTSBURGH, Aug. 25, 2020 /PRNewswire-PRWeb/ — Every CEO is faced with the same branding challenge: creating, communicating, and enforcing an effective corporate brand. Often, the brand is simply lousy: it doesn’t resonate with customers. Just as often, though, the CEO hasn’t sold the brand internally: employees either don’t know what it […]