Why Digital Marketing Agencies Fail At Selling Their Services

Christel Deskins

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty Statista estimated in 2017 that there were 13,740 advertising agencies in the U.S. IBIS World put the number at 78,883 in 2020. While different definitions of what, exactly, constitutes a marketing and advertising agency contribute […]

Marc Rudov’s Third Book on Branding — Intrabranding — Warns Every CEO: Your Corporate Brand Will Fail If You Haven’t Sold It Inside Your Building

Christel Deskins

PITTSBURGH, Aug. 25, 2020 /PRNewswire-PRWeb/ — Every CEO is faced with the same branding challenge: creating, communicating, and enforcing an effective corporate brand. Often, the brand is simply lousy: it doesn’t resonate with customers. Just as often, though, the CEO hasn’t sold the brand internally: employees either don’t know what it […]