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Eskimo Pie Unveils New Branding After Pausing Production Due to Derogatory Name

Christel Deskins 2 years ago

Nestle Eskimo Pie Eskimo Pie is rebranding after previously acknowledging its name and logo’s insensitivity towards native arctic communities. Dreyer’s Grand Ice Cream announced last Friday that the popular chocolate-covered vanilla ice cream bar will now be called Edy’s Pie, a nod to one of the company’s founders, Joseph Edy. […]

  • Branding

Eskimo Pie ice cream changes name to Edy’s Pie, company says

Christel Deskins 2 years ago

Eskimo Pie ice cream bars officially picked out a new name. The ice cream brand owned by Dreyer’s announced in June that it would change its name and branding of the chocolate-covered vanilla ice cream bar “due to racial concerns,” McClatchy News reported. Starting in 2021, the bar will be […]

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