When Marketing, Don’t Forget the Influencers

Christel Deskins

When you are helping your clients select the target audiences for upcoming campaigns, are influencers on the list? We hear more and more about “influencer marketing,” but how does it work? Should you be helping your clients do it?   When you are helping your clients select the target audiences […]

Don’t bet against the dollar

Christel Deskins

Some things never seem to change. Every time the U.S. dollar experiences a short bout of weakness, a host of leading economists come out of the woodwork to predict the impending end of the dollar’s long reign as the world’s leading international reserve currency. They do so only to be […]