A Sales and Marketing Strategy Engagement Helps a US CPG Company Improve Sales and Enhance Customer Retention Rate | Infiniti’s Recent Success with Market Intelligence Solutions

Christel Deskins

LONDON–(BUSINESS WIRE)–Increased interaction with smartphones and rising adoption of social media and the internet has affected sales and marketing strategies across industries. While the demand for consumer packaged goods is increasing, companies face the need to revamp their sales and marketing strategies. Increasing spend on digital advertising efforts and staying […]

BIGtoken’s Insights-Driven Digital Campaign Outperforms All Other Marketing Tactics for Major CPG Client, New Case Study Shows

Christel Deskins

A major CPG company activated BIGtoken’s proprietary consumer panels to create insights and audiences. The campaign resulted in a 45% purchase lift at participating stores. BIGtoken, built by SRAX, Inc. (NASDAQ: SRAX), a permission-first consumer data management platform, released a new case study displaying results when one of the largest […]