T-Mobile’s latest promotional stunt for its new 5G network is … teaming up with Betty Crocker to give away free cake mix. It’s proved surprisingly popular — and it also amounts to a master class in clever marketing. T-Mobile used this very simple idea to both convey its own unique value proposition and […]
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Why Allen Robinson’s Bears contract negotiation ploy is so clever
I like to think that somewhere inside Halas Hall, an exhausted Ryan Pace is rubbing his face and lamenting about his week while Jack Donaghy reminds him that it’s only Tuesday. If you don’t have the distinct pleasure of working in a job that requires you to stare at Twitter all day, let […]