From Travis Scott To J Balvin, McDonald’s ‘Marketing War Chest’ Is Filled With Celebrity Meal Promotions That Are Proving Wildly Popular

Christel Deskins

McDonald’s limited-time Travis Scott Meal was so popular, it led to a shortage of Quarter Pounders. … [+] The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. McDonald’s During McDonald’s MCD  Q2 earnings call in late July, CEO Chris Kempczinski said the chain had “amassed […]