85% Rise in Branding Campaigns in Southeast Asia Amid COVID-10

Christel Deskins

AnyMind Group-owned CastingAsia influencer marketing agency has released a report charging shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, Hong Kong, Taiwan, and Japan during COVID-19. When COVID-19 was declared a global pandemic by the World Health Organization in March 2020, there was an 85% increase in […]

Onset of COVID-19 saw increased branding and CSR campaigns for influencer marketing in Asia

Christel Deskins

Report shows positive impact on influencer marketing volume during the pandemic SINAGPORE, Sept. 10, 2020 /PRNewswire/ — CastingAsia, an influencer marketing business and part of AnyMind Group‘s entertainment technology business line, has today released a report that reveals shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, […]