Marketing Amid Bad News: How to Combat Crisis Fatigue

Christel Deskins

Americans live in a constant cycle of crisis. As the coronavirus pandemic continues to sweep across the globe, each day brings new developments that fill people with feelings of fear, sadness, anger, and anxiety, which creates a challenging marketing climate. In an ideal world, companies and customers would be communicating […]

Why good branding needs bad villains…

Christel Deskins

About good brands taking on the bad and ugly. Alfred Hitchcock had said, “the more successful the villain, the more successful the picture”. The colossal blockbuster success of movies like The Dark Knight and Avengers: Infinity War & Endgame in recent years; does seem to indicate that the master director […]

Is paying off your credit cards in full bad?

Christel Deskins

Paying down your credit card is always a good idea. But is paying it off completely a credit score no-no? (iStock) Paying off credit cards should be a big priority for U.S. financial consumers. After all, Americans tallied up about $893 billion in credit card balances in the first quarter […]

13 Signs Of A Bad Sales-Marketing Relationship

Christel Deskins

Many non-specialists think that sales and marketing are in the same department because they’re so closely related. However, their differences become apparent when there is tension between the two teams. Sometimes, it is obvious that the sales and marketing departments don’t click. Sometimes, their relationship can be downright hostile. For […]

Bad for branding

Christel Deskins

WITH less than 24 hours to go before Jamaicans go to the polls to elect a new Government, marketing consultant and branding coach Naomi Garrick is projecting that the candidates who better used social media during the campaign period are the ones who will capture the imagination of uncommitted voters. […]