Share Tweet Share Share Share Print Email London-based supply-chain finance company Greensill Capital is looking for an infusion of funds amid monetary setbacks, sources told the Wall Street Journal (WSJ) on Thursday (Oct. 8). Greensill, a provider of specialty finance that helps companies manage cash, is suffering from client defaults and […]
B2B
How to Know If Your Company Needs a B2B Marketing Agency
Any high-level marketing executive will agree emphatically upon mention of the stress in hiring an outside marketing agency. Sometimes choosing the agency can be seamless, especially if it comes with a trusted recommendation. But there are still additional obstacles to get the partnership off the ground, including getting financial signoff from your CFO […]
New Report Says B2B Influencer Marketing Still Has Massive Room For Growth
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Most B2B brands aren’t using influencer marketing the way they could be. getty Business-to-business (B2B) influencer marketing (IM) isn’t new, but a recent report from TopRank Marketing shows many companies, large and small, are still struggling with it, even after all of these years. The 2020 State of B2B Influencer […]
15 Ways B2B Marketing Can Adapt To A Post-COVID World
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Industry experts are convinced that the world will never go back to how it was before the global pandemic. The “new normal,” as media terms it, has a focus on more socially-distanced interactions and a reliance on technology. For business-to-business organizations, this means changing the way they operate, from promotion […]
AlturaSolutions Suggests Ways to Make B2B Marketing Work During the Pandemic
COVID-19 has changed everything, including business-to-business marketing. In-person meetings are over. Trying to reach someone by phone is getting tougher. Voice messages often go unheard. So, how can B2B marketers reach prospects now? Here are some suggestions to help get B2B marketing rolling again: Increase LinkedIn prospecting. For B2B marketers, […]
Content marketing metrics for B2B companies: From ToFu to BoFu
30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are successfully tracking the ROI of their content marketing, if not, there’s […]
Link Supply Chains Places Innovation at Heart, Solves B2B Product Information with Cloud PIM – Press Release
Link Supply Chains is a startup restructuring the product information lifecycle through the cloud MINNEAPOLIS, USA – As the manufacturing and distribution industries face a future of diminished return to work and operational efficiency from the COVID-19 pandemic, one new tech startup is stepping up to rehabilitate operations, digitally. Link […]
Your B2B Marketing Career: A Parable
Long before mindfulness was a thing, Melanie was everybody’s “best friend.” When she’s with you, she makes you feel like you are the only person in the world: She fully celebrates your best moments; she feels your sadness. She is your person. But it isn’t just with other people that […]
6 Skill Sets Every B2B Marketing Team Should Have On Its Roster
If you’re like 15% of B2B marketers, your eyes are squarely focused on account-based marketing—but you haven’t fully invested in the strategic approach just yet. Account-based marketing, or ABM as it’s commonly known, flips classic marketing on its head, targeting a select number of high-value accounts while utilizing personalized content […]
Using B2C Marketing For Your B2B Needs
Historically, B2B and B2C marketing have occupied two distinct lanes in the business world. Part of this had to do with access – before high-speed internet, B2B companies didn’t have an easy way to connect directly with potential customers and try different marketing techniques. That obstacle disappeared a long time ago. […]
B2B companies need an ‘injection of marketing mentality’ in the boardroom
I write this from Britain, which is now on the uncertain road to recovery following the initial shock of the Covid-19 crisis. Other countries and cities are still deep in that first phase. At this point it is impossible to know the lasting effects on business behaviour. But it has […]
Get human in your marketing now to reach B2B buyers in 2021
30-second summary: COVID-19 has decimated budgets and lengthened the B2B sales cycle for everything but the core essentials most companies need to operate. As economies reopen and the road to recovery advances, the brands that will reach prospects this year who then convert into buyers in 2021 are the ones […]
TechTarget Recognizes the Best in B2B Tech Marketing and Sales with 2nd Annual Archer Awards for Asia Pacific
Winners from across the region honored for excellence in intent-driven ROI and digital innovation TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services, celebrated the work of a distinguished list of its clients in Asia Pacific (APAC) in a virtual ceremony honoring industry […]
Alpine Consulting and OroCommerce Announce Partnership to Enable eCommerce for Large B2B Businesses
AUSTIN, Texas, July 22, 2020 /PRNewswire/ — Alpine Consulting, Inc., a leader in eCommerce strategy, implementations, and services, and Oro, Inc., a leading B2B eCommerce product company, have announced a strategic partnership. Alpine is excited to be part of this small and elite group of Oro partners. Alpine, with over 20 […]
Delia Associates Beyond the Virus: B2B Experts to Share How Branding Can Unlock Growth Opportunities for Packaging Industry
Webinar Features Interactive Q&A and Virtual Networking WHITEHOUSE, N.J. (PRWEB) August 31, 2020 The Pandemic has forced many B2B organizations to focus on navigating this new normal. But it’s just as critical that companies discover new growth opportunities to ensure success after the crisis. With this in mind, Delia Associates, […]