B2B Supply Chain Finance Co Aims To Raise Funds

Christel Deskins

Share Tweet Share Share Share Print Email London-based supply-chain finance company Greensill Capital is looking for an infusion of funds amid monetary setbacks, sources told the Wall Street Journal (WSJ) on Thursday (Oct. 8). Greensill, a provider of specialty finance that helps companies manage cash, is suffering from client defaults and […]

How to Know If Your Company Needs a B2B Marketing Agency

Christel Deskins

Any high-level marketing executive will agree emphatically upon mention of the stress in hiring an outside marketing agency. Sometimes choosing the agency can be seamless, especially if it comes with a trusted recommendation. But there are still additional obstacles to get the partnership off the ground, including getting financial signoff from your CFO […]

15 Ways B2B Marketing Can Adapt To A Post-COVID World

Christel Deskins

Industry experts are convinced that the world will never go back to how it was before the global pandemic. The “new normal,” as media terms it, has a focus on more socially-distanced interactions and a reliance on technology. For business-to-business organizations, this means changing the way they operate, from promotion […]

Link Supply Chains Places Innovation at Heart, Solves B2B Product Information with Cloud PIM – Press Release

Christel Deskins

Link Supply Chains is a startup restructuring the product information lifecycle through the cloud MINNEAPOLIS, USA – As the manufacturing and distribution industries face a future of diminished return to work and operational efficiency from the COVID-19 pandemic, one new tech startup is stepping up to rehabilitate operations, digitally. Link […]

Your B2B Marketing Career: A Parable

Christel Deskins

Long before mindfulness was a thing, Melanie was everybody’s “best friend.” When she’s with you, she makes you feel like you are the only person in the world: She fully celebrates your best moments; she feels your sadness. She is your person. But it isn’t just with other people that […]

Using B2C Marketing For Your B2B Needs

Christel Deskins

Historically, B2B and B2C marketing have occupied two distinct lanes in the business world. Part of this had to do with access – before high-speed internet, B2B companies didn’t have an easy way to connect directly with potential customers and try different marketing techniques. That obstacle disappeared a long time ago. […]

Delia Associates Beyond the Virus: B2B Experts to Share How Branding Can Unlock Growth Opportunities for Packaging Industry

Christel Deskins

Webinar Features Interactive Q&A and Virtual Networking WHITEHOUSE, N.J. (PRWEB) August 31, 2020 The Pandemic has forced many B2B organizations to focus on navigating this new normal. But it’s just as critical that companies discover new growth opportunities to ensure success after the crisis. With this in mind, Delia Associates, […]