How to Get Started With Account-Based Marketing in 8 Steps

Christel Deskins

Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments […]

MRP Prelytix Named “Best Overall Account-Based Marketing Solution” For Second Consecutive Year

Christel Deskins

PHILADELPHIA–(BUSINESS WIRE)–MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as the “Best Overall Account-Based Marketing Solution” for the second year in a row. Leading market intelligence organization, MarTech Breakthrough, evaluates technology solutions worldwide, searching for leading companies, technologies, and products in the marketing, sales, and advertising […]

Account-Based Marketing Isn’t Going Away. Here’s Why.

Christel Deskins

In 2019, George Debb, managing partner at Red Rocket Venture,s extolled the virtues of account-based marketing, writing, “If you are not using ABM marketing techniques today, you probably should reassess your entire B2B sales and marketing strategy and execution efforts.”  © PeopleImages | Getty Images Twelve months and one global […]