Radio Branding Through Beer: Another Great Podcast Insight!

Christel Deskins

Did you hear the one about the Entercom Rock station that extended its brand to the beer aisle and straight to the gut of fans of its morning show — and a simply tasty microbrew? If not, you’re missing out on the RBR+TVBR InFOCUS Podcast, presented by DOT.fm. Catch up […]




Did you hear the one about the Entercom Rock station that extended its brand to the beer aisle and straight to the gut of fans of its morning show — and a simply tasty microbrew?

If not, you’re missing out on the RBR+TVBR InFOCUS Podcast, presented by DOT.fm.

Catch up this weekend on more than 60 spectacular 10-15 minute audio reports that go beyond the headlines and truly give you an Inside look at the broadcast media industry — minus the heart-felt filter.

FOR A FULL MENU OF ALL PODCASTS, SIMPLY CLICK HERE!

 

Our podcasts, hosted by Editor-in-Chief Adam R Jacobson, place a spotlight on the key news makers who shape broadcast media in Washington, drive its future through station transactions, and those providing the latest tech products of interest to the industry.
Originally launched as a daily series focused on the challenges and response by broadcasters to the Coronavirus pandemic, RBR+TVBR InFocus podcasts have since evolved into a popular Tuesday/Thursday feature of a broader nature.




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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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