Australian full-service agency, Town Square, has been engaged by Qatar Airways and its destination management subsidiary, Discover Qatar, to launch two global marketing campaigns targeting people travelling through Doha’s Hamad International Airport.
Work has begun on the two projects, which are set to launch later this year.
The appointment comes as the nation prepares for the 2022 FIFA World Cup in Qatar.
Town Square founder and director, Danielle Moeller, was excited by the prospect of the partnership.
“We’re honoured and delighted to be partnering with two world-leading organisations in Qatar Airways and Discover Qatar. Qatar is one of the most exciting and innovative countries right now, and with the 2022 World Cup on the horizon, the world is soon going to turn its attention to Qatar and discover what we already know, that it is a truly special place.
“This is a major win for Town Square and reaffirms our strength in tourism and destination marketing. It provides us with amazing opportunities to showcase the depth of our creative and strategic capabilities as we drive to be recognised as one of Australia’s leading independent agencies.”
Qatar Airways senior vice president, Steve Reynolds, praised Town Square’s capabilities.
“I know first-hand the strength that the whole team at Town Square has at using robust consumer insights and category defying creativity to help drive businesses success. We’re excited about our partnership and how it can drive growth in visitation to Qatar.”
This latest win comes soon after Town Square was appointed by Armaguard to launch a new ATM network brand across Australia.
The agency’s clients also include Maddie Riewoldt’s Vision, the Melbourne Food and Wine Festival and power tool manufacturer Chervon.