Oklahoma State announces branding partnership with INFLCR

Christel Deskins

Earlier this year, the NCAA made a historic decision that will allow student-athletes to make money off their own name, image and likeness (NIL) away from university level beginning with the 2021-22 athletic season. Oklahoma State Athletics is getting a head start on the potential massive movement, announcing a five-year […]

Earlier this year, the NCAA made a historic decision that will allow student-athletes to make money off their own name, image and likeness (NIL) away from university level beginning with the 2021-22 athletic season. Oklahoma State Athletics is getting a head start on the potential massive movement, announcing a five-year branding partnership with INFLCR on Tuesday.

INFLCR’s software and mobile app will allow Oklahoma State student athletes in all 16 sports become their own brand ambassadors instant access to photos and videos from the Oklahoma State creative teams, national media outlets and photo wire services, as well as educational tools and analytics to enhance their digital performance.

“I’m excited to announce an exclusive partnership with INFLCR, an industry leader in Name, Image and Likeness,” Oklahoma State football head coach Mike Gundy said in a release. “This allows our student-athletes to tell their stories, grow their audiences and build their brands.”

Oklahoma State football, as well as Cowboy and Cowgirl basketball will also utilize INFLCR’s new NIL Data Services suite, setting the stage for Oklahoma State to be prepared for a new era in college sports around Name, Image, & Likeness opportunities for student-athletes.

The leader in digital content delivery, INFLCR serves more than 100 NCAA collegiate athletic programs, representing more than 700 teams and more than 22,000 athletes. 

“From the start of our conversations, the administration at Oklahoma State really got it about how empowering the student-athlete with content is a win-win for the athlete and for the program,” INFLCR founder and CEO Jim Cavale said. “As they compete on a national stage in the Big 12, there is a tremendous opportunity for OSU student-athletes to build their personal brands. In the era of NIL, this will have a tangible value. Oklahoma State is investing in editorial-content delivery to help its athletes maximize those commercial opportunities.”

INFLCR’s platform helps clients like Oklahoma State send internal media and national photography content to personalized galleries for each of their student-athletes, coaches and other brand ambassadors, who are then able to access their content through the INFLCR mobile app and can then share the content to their personal media accounts.

Oklahoma State will be able to measure increased audience engagement coming from the larger collective audience of those student-athletes.

“INFLCR is an elite brand-management tool, and we truly believe it’s going to take our program and our players to a whole new level,” Oklahoma State men’s basketball head coach Mike Boynton said. “It’s going to allow them to put themselves in a position to be empowered to tell their stories. At OSU, we want to continue to push the envelope and put our players in a position to control their own messaging.”

According to the release, Oklahoma State University plans to use this approach to strengthen their online presence in a way that impacts attendance at sports events, recruiting, fundraising and other strategic goals.

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