Leading the Charge for Global Plant-Based Investments, Unovis Asset Management Brings on General Mills Veteran Pete Speranza as Operating Partner

Christel Deskins

The MarketWatch News Department was not involved in the creation of this content. Unovis Asset Management, the leading venture capital firm in the global plant-based animal-alternative market, announced today the appointment of Pete Speranza as Operating Partner. Speranza, a co-founder of 301 INC, the venture arm of General Mills, will […]

The MarketWatch News Department was not involved in the creation of this content.

Unovis Asset Management, the leading venture capital firm in the global plant-based animal-alternative market, announced today the appointment of Pete Speranza as Operating Partner. Speranza, a co-founder of 301 INC, the venture arm of General Mills, will bring with him over 20 years of experience in the CPG space and will work to enhance supply chain, guide ingredient procurement and round out sales and marketing plans in support of Unovis’ portfolio. Specifically, Speranza is being charged with a very select group of portfolio holdings in their growth stage where deep food-sector experience is critical.

2020 has brought with it – among many unexpected changes in consumer behavior and CPG trends – the timely uptick in and prevalence of plant-based meat alternatives across the globe, making for a space that is ripe with innovation and primed for success. Brands in the industry are facing growth challenges, increased customer demand and do not always have the experience, relationships and resources required to seize the opportunity at hand. Recognizing the need for proven leadership, Unovis sees Speranza as a critical addition to the firm. In his position, Speranza will leverage his extensive knowledge of the CPG space to help budding food brands achieve accelerated growth and financial success.

“Interest in plant-based innovation in animal alternatives has been increasing year over year, and the latest boom is just a preview of the explosive growth to come,” said Speranza. “With growing consumer demand and more plant-based products cropping up every day, there is a dire need for well-seasoned analysis of the processes and costs used to bring them to market.”

“Funding and consumer buy-in is crucial for early-stage startups, but support and guidance from a proven industry veteran is truly invaluable,” said Chris Kerr, Unovis Founding Partner & CIO. “It’s never been more important for professional investors to look inward and evaluate how they are contributing to growth and investing in companies. With Pete as part of our team, we’re able to offer more of that market know-how to brands that are looking for it.”

For more information about Unovis, visit www.unovis.vc

About Unovis Asset Management

Unovis Asset Management is a global investment firm with offices in Amsterdam, New York and San Francisco focused on companies developing replacements to animal protein products. Its goal is to transform the global food system by investing in solutions that facilitate sustained behavioral change and eliminate the consumption of animal protein products. Unovis, through its funds including New Crop Capital and NCAP Fund II, provides Angel, Seed and Early-Stage funding for plant-based and cultured/clean meat replacements to beef, chicken, pork, lamb, fish, shellfish, dairy, and eggs. Post investment, Unovis supports founders by sharing their culinary knowledge, understanding of consumer habits, experience in food manufacturing, and network to de-risk investments and build lasting companies. To date, Unovis has made 40+ early-stage investments in startups including Beyond Meat, Alpha Foods, Good Catch, Memphis Meats, BlueNalu, Heura Foods and Zero Egg. www.unovis.vc

View source version on businesswire.com: https://www.businesswire.com/news/home/20200923005134/en/

SOURCE: Unovis Asset Management

Katie Rubino

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The MarketWatch News Department was not involved in the creation of this content.

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