The coronavirus pandemic has deeply affected the lives and livelihoods of each and every person on this planet. A pandemic of a global scale has also shown its impact on the economy. Some of the worst hit sectors are education sectors, having to shut down schools and having teachers to adopt to new methods of passing on valuable knowledge.
Learning should never stop, and keeping that in mind the education sector has had to adapt and adapt fast to these changing times
- UNESCO reports that ever since the coronavirus pandemic and lockdown restrictions have hit us, nearly 1.37 billion students over 138 countries have been affected by school and university closures.
- To manage the admission process in the current academic year, the admission cell of universities has started to address the students and their parents through digital portals, webinars across social media, and other engaging platforms.
- The educational institutions are no longer dependent on putting out admissions open flyers and banners while hoping to survive on their brand name or previous records.
Modern Education systems in life after the pandemic have changed completely. A whole host of things that we never thought would be necessary in the education sector are now being executed digitally.
Some of these are:
- Marking attendance in classes
- Webinars, Scholarship tests
- Online workbooks and online classes
- Career counseling
- Online admissions
The education industry has made a shift to online education. Bringing value to the students with free webinar sessions, no charge e-learning resources, providing industry insights with blogs has been a bridge of trust between universities and students.
Students of today are smart and they are no longer interested just to get an admission to a college. They wanted additional value which they can inculcate into their career.
The sheer volume of students that the institution can engage with through digital channels has increased multifold due to which, it is important to have a customer relationship management setup where the interaction with potential course-takers becomes easier.
The new way forward
Social Media! The dark horse of conversions is now even more important as the student’s demographic spends a lot of time on Social Media sites. The main bottleneck is not the strategy development for engagement in the education sector however it is having a proper resource outlet strategy.
Some of the stark changes colleges have had to inculcate are:
- Teachers are having to adapt to new ways of teaching remotely
- Universities and colleges are having to put out content in different formats to keep engagement and interest in the institutions, high.
- Specialized Workshops where the colleges talk about industry-specific trends and life skills are more valuable now
- In order to compete with the “online free tutors” of the internet, colleges and schools must now give out valuable course material at absolutely no charge.
- Counseling sessions with industry leaders guide prospective students about how they want to go about their education.
- Keeping uniform communication across print and digital advertising channels has become pivotal.
Colleges and schools are now trying to position themselves as a way of learning rather than just an institution where students attend a few classes and leave. The objective for schools and colleges is slowly shifting to a wholesome media envelopment model which should be the case with every online entity/business and the education sector has now become a virtual business no different from the brands we shop from online.
Authored by Siddhartha Vanvani, CEO & Founder, DigiDarts
Read more| Virtual Internships India and Overseas 2021: A new gateway to widen the scope of education