When everyone involved in financial product development looks the same — either on paper, or by the color of their skin — then, what we ultimately create often fuels inequality.
A few years ago, I read a news article about a viral video involving a “racist”
soap dispenser. Two friends — one Black, one white — went into a hotel bathroom,
where each of the soap dispensers failed to detect the Black man’s hand. The Black man couldn’t get soap out of the dispenser unless he covered his skin with a white paper towel.
Soap dispensers aren’t inherently racist; just like the company that designed
and manufactured them likely isn’t racist, either. The team was probably focused
on creating a cutting-edge, scalable piece of technology that would make
people’s lives easier. And for people who don’t have black or brown skin, that’s
just what they did.
But how would this story be different if the company had a Black engineer on its
R&D team, or if it had done user testing on people with different skin colors?
The issue likely would have been flagged early and fixed; and everyone’s hand,
regardless of color, would be able to activate the soap dispenser.
This isn’t just some dredged-up example of thoughtless, racially ignorant
product testing from yesteryear — it’s an example of technologies and processes
in use and being built today without taking into consideration the racial and
socioeconomic diversity of end users. We put great faith in technology solving
society’s biggest problems; but too often, it perpetuates them.
Looking behind the curtain of ‘unbiased’ algorithms
Consider Charlton McIlwain’s recent
MIT Technology Review, where he points out that we’ve created facial
use skin color to target criminal suspects; and we’ve taught automated machines
charged with risk
Latinx people are more likely to be illegal immigrants. In the world of finance,
industry credit scoring
flag Black Americans as risks, thus preventing them from building credit,
purchasing homes and building equity. Small business
paints an equally grim picture — with large banks approving around 60 percent of
loans sought by white small-business owners, 50 percent of those sought by
Hispanic or Latinx small-business owners, and just 29 percent of those sought
by Black small-business
As a Black woman who’s dedicated my career to Sustainable, Responsible and
Impact (SRI) investing, I find the last points about the financial sector to be
among the most concerning, albeit unsurprising. They highlight the fact that
there’s not just inequality of outcomes, but also inequality of opportunity.
Just like those soap dispenser manufacturers, the financial industry has made
blunders when bringing new products to market; and it’s not because of
malintent. It’s because of the unconscious biases we carry with us to work each
day (yes, even on Zoom), and it’s because of the homogenous teams we’ve
built around us. When everyone involved in financial product development looks
the same — either on paper, or by the color of their skin — then, what we
ultimately create often fuels inequality.
We know that traditional finance was created as an echo chamber, with the upper
class creating products that benefited the upper class, and only a narrow
understanding of the myriad challenges faced by others. It’s expensive to be
and inaccessible financial services — namely, small business
— only widen the wealth gap. From the time I was growing up as a little girl in
Brooklyn in the mid ‘70s to the present day, I’ve seen these biased systems
and assumptions churn out bad results for people who look like me.
Until Black people have representation in the financial sector, from the C-suite
all the way down to the entry- and mid-level reaches of the organizational
chart, these bad results will keep happening. Diverse perspectives won’t be
injected into product design; and myopic products will continue to be built for
the privileged few, as finance continues to treat people of color as easy
targets to prey upon (or ignore), instead of worthy clients to serve.
True inclusion as a solution: getting diverse voices in the room
Yet, I remain optimistic about our future. That’s because we have a successful
financial model that meets the needs of underserved communities: Community
Development Financial Institutions (CDFIs). Their long and proven history,
built on a shared-success model of partnering with folks on the ground, is an
example of something that’s already bridging the divide in the financial
CDFIs are federally certified, private financial entities that are 100 percent
dedicated to providing responsible, affordable lending to historically
underserved borrowers — including low-income households and business owners,
women, minorities, unbanked borrowers, first-time homebuyers, nonprofit and
tribal organizations, and borrowers living in low-income and low-wealth
communities across the United States.
It’s no surprise that we’ve developed every one of our
CNote products in collaboration with CDFIs — because
they’re embedded in the communities they serve, their staffs reflect the
surrounding diversity, and their teams can get direct input from the
underrepresented groups we’re working to empower.
It’s the right approach, and it’s not dissimilar to conversations taking place
around the country about law enforcement and policing: We need culturally
who have their feet rooted in the same communities they serve — the same
communities we need to be serving.
As much faith as I have in CDFIs, they can’t absolve the financial industry of
its societal shortcomings. CDFIs can only take us so far. The work we’re doing
in collaboration with minority fintech entrepreneurs and countless Diversity,
Equity, and Inclusion (DEI) initiatives, gives me hope that we’re trending the
right direction; and if I’ve learned anything during my career working in the
financial services industry, it’s that we have the ability to change, however
Yet, lethargy doesn’t match the moment.
The collective challenge of true change
As we channel dollars into our marginalized communities of
we — as an industry — need to iterate and evolve as quickly as we can. That
means recognizing and moving past our biases. We must challenge ourselves to
have uncomfortable conversations with our peers; including our direct reports,
our bosses — and when appropriate, our customers, our vendors and our partners.
Here are some starting points for those conversations:
When it comes to product innovation, we must question some of the perverse
outcomes the industry generates. Take small business lending — where female and
minority borrowers often pay higher interest
making it that much harder for them to succeed. Rethinking the underwriting
process is one step my firm is exploring with our partners. Another is to make
lending applications race-blind. In a world where innovation has opened the
doors to the unimaginable in many industries, finance is ripe for disruption.
The onus isn’t on one person in your company or in your professional circles:
It’s on all of us to engage in this dialogue, even if it’s simply to sit back
and to listen. If we’re ever going to successfully decouple race from financial
opportunity, those solutions are going to sprout out of uncomfortable
conversations, where everyone is invited to the table to be heard.