With the live music as we know it prohibited under government restrictions, Extra.ie has relaunched the Extra Sessions, a series of gigs available to watch online taking place at venues nationwide.
Gigs will be streamed on the Extra Sessions page at 8pm every Thursday for the next 11 weeks, starting tonight (September 10) with Mary Coughlan and followed by the likes of Picture House and Jafaris.
‘At Extra.ie we have hired the acts and engineers for exclusive performances for our audiences,’ DMG Media Ireland CEO Paul Henderson said. ‘Lamenting the demise of the Irish music scene, and suggestions that musicians should retrain, is not good enough. We need to back the dreamers. Life without music is no life at all.’
Core has won two prizes at the 2020 European Search Awards for Best Use of Search in the Third Sector/Not-for-Profit and Best Integrated Campaign.
Ireland’s largest marketing communications agency won the former award for its ‘Discovering the Key Donor’ campaign with Trocaire and the latter for its work with security company HomeSecure.
Commenting on the wins, Core head of search strategy Shane Lyons said: ‘Our unique approach allows us to solve our clients’ problems by creating actionable strategies, enabling them to create stronger customer relationships that translate into sales.’
BBDO has launched its first full campaign for Tourism NI since winning the account last year. The agency is seeking to change perceptions by showing how epic and how effortless a holiday in Northern Ireland can be.
The ‘A Small Step to a Giant Adventure’ campaign will go live across social, digital, radio, print and OOH and has a television advert that was produced in-house by BBDO, directed by Noel Byrne and produced by Andrew Counihan.
Set to the surging beat of ‘Let Go’ by Northern Irish house music pioneers the Japanese Popstars, the spot is a fast-cut featuring a real family of five enjoying many of Northern Ireland’s tourist attractions.
‘Our aim was to avoid the clichés you see in traditional travel ads, and speak the language of true holiday fun instead,’ BBDO account director Kate Cunningham said.
‘So instead of the usual tourism tropes, we simply showed a real family having epic fun only an hour or so up the road. This spot focuses on our family segment but we have plenty of other activity on the way which targets our other segments too. Northern Ireland really does have something for everyone so we can’t wait to showcase it all.’
Opel Ireland has been announced as the sponsor of Today with Claire Byrne, RTE Radio 1’s mid-morning current affairs programme, on a 12-month deal brokered by Mediacom.
The sponsorship consists of six 10-second sponsor credited stings per day and seven sponsor credited promos across the RTE Radio 1 schedule per week as well as homepage and podcast sponsorship.
‘Radio is a key media channel for Opel Ireland to reach their core audience. With this primetime sponsorship on RTÉ Radio 1, Opel Ireland will connect with their target audience at an even greater scale than before, while also building trust and credibility of the brand through partnering with Claire Byrne, a credible Irish voice,’ Mediacom’s Graham Curtis said.
48, the digital-only youth mobile network has launched Ireland’s best value mobile plan, with unlimited calls and texts and 100GB data and 10GB data roaming for €7.99 per month.
‘We revamped our plans earlier this year with the intention of changing up mobile. We wanted to co-create a mobile network alongside our customers that truly works for them,’ 48 marketing manager Ellis Fitzgerald said.
‘We listened, listened again and then listened some more! We believe that we have created a membership plan that delivers the goods; loads of data, unlimited minutes and text with the flexibility to use it how they want to. All for only €7.99!’