India Oxenberg on Allison Mack and NXIVM sex cult

Christel Deskins

When India Oxenberg joined NXIVM at age 19, she was interested in the group’s personal success and empowerment program. What she didn’t know, is that she would be groomed for years to become part of Keith Raniere’s “sex cult.” “What I thought I was learning was self-help and personal growth. […]

7 questions for Cecelia Cagni on branding Pittsburgh

Christel Deskins

Chief Marketing and Communications Officer for the Allegheny Conference on Community Development, Cecelia Cagni has led the highly collaborative charge to brand Pittsburgh. We caught up with her to learn more about the branding of “Pittsburgh Region. Next is Now.” Why did the Allegheny Conference feel the need to brand […]

The Basics Of CBD Marketing Vs. CBD Branding

Christel Deskins

Alex Bider is the CEO and Senior Internet Marketing Consultant at 2Marketing.com. Getty Building a CBD business in 2020 and beyond is a challenge that more and more entrepreneurs are answering. CBD marketing is tricky because of the laws and restrictions put in place by both the government and marketing platforms […]

Patagonia’s Alex Weller on branding and protest

Christel Deskins

Last month, a shot of a clothing tag on a product from US outdoor apparel brand Patagonia began attracting buzz on Twitter. Unlike the usual messages about cleaning and the like, this tag contained a simple slogan: ‘Vote the assholes out’. Unsurprisingly, Twitter users began immediately questioning whether the image […]

26 awarded for Walton Digital Campaign branding

Christel Deskins

photo by SM Shamshul Alam, Vice-Chairman of Walton Hi-Tech Industries Limited, handing over the crests and certificates to the awardees of Digital Campaign Season-8 at its corporate office in the city on Thursday. SM Ashraful Alam, Managing Director, SM Mahbubul A Business Desk : Electronics company Walton has awarded 26 […]

What Marketers Need to Know About Branding

Christel Deskins

Design terms can seem complicated, especially if you aren’t a designer. However if you’re a small business, or a marketer it’s highly likely you’ll have to use your company brand in your visual materials. Often you’ll be provided with brand guidelines from somebody in the design department, and it’s important […]

Inman Handbook: Branding Your Way To Success

Christel Deskins

September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketing officers at major brokerages about how the pandemic is changing their jobs and what it means for agents. We’re publishing a suite of tactical Inman Handbooks for marketing on digital portals. And we’re looking […]

Limerick City and County Council joins world’s top cities to be shortlisted for three City Nation Place Global Branding Awards

Christel Deskins

LIMERICK City and County Council has been shortlisted amongst some of the world’s top cities for three international awards, which celebrate outstanding place branding, destination marketing and investment promotion. Limerick’s ‘Atlantic Edge, European Embrace’ brand, which launched earlier this year, was announced as a finalist in three categories in the […]

ABC Fitness Solutions Unveils New Branding, Reaffirming Commitment to Holistic Club Management That Delivers a Total Fitness Experience for Health Club Members

Christel Deskins

SHERWOOD, Ark.–(BUSINESS WIRE)–ABC Fitness Solutions, formerly known as ABC Financial Services, unveiled today a corporate rebranding that reaffirms the company’s commitment to the health and fitness industry, supported by powerful, new club management and member engagement capabilities atop the market-leading billing and payment services that ABC is known for. ABC […]