California cannabis connoisseurs can celebrate — a new law inspired by the wine industry requires that marijuana must be grown in the “sun and soil” of a city or county in order to be labeled with a regional designation. So when that product has an ‘appellation of origin’ label from […]
Branding
Steal These 9 Chic Promotional Gifts For Better Branding
Even though marketing tactics vary widely, the concepts behind them stay largely the same. Agents want to earn leads, sell homes, and build their brand. What a lot of people tend to forget though is that the role of marketing is to pave the way for sales. It’s the warm-up […]
India Oxenberg on Allison Mack and NXIVM sex cult
When India Oxenberg joined NXIVM at age 19, she was interested in the group’s personal success and empowerment program. What she didn’t know, is that she would be groomed for years to become part of Keith Raniere’s “sex cult.” “What I thought I was learning was self-help and personal growth. […]
New LaPorte branding highlights city’s lakes, outdoor activities | LaPorte News
The most prolific killer in Northwest Indiana was Belle Gunness. Gunness was born Nov. 11, 1859, the youngest of eight children who lived on a farm with her family southeast of Trondheim, a large city in Norway. The family was poor, so Belle was an indentured servant for three years […]
Nintendo Sues TikTok Influencer and OnlyFans Star Over Pokemon Branding and Merch
Nintendo has taken legal action against a TikTok user with 1.9 million followers, forcing them to change their name and pay back all money earned through use of the Pokemon brand.TikTok influencer Digitalprincxss – formerly known as Pokeprincxss – was contacted by Nintendo after attempting to trademark her Pokemon-inspired username. […]
7 questions for Cecelia Cagni on branding Pittsburgh
Chief Marketing and Communications Officer for the Allegheny Conference on Community Development, Cecelia Cagni has led the highly collaborative charge to brand Pittsburgh. We caught up with her to learn more about the branding of “Pittsburgh Region. Next is Now.” Why did the Allegheny Conference feel the need to brand […]
Curaleaf Announces New Branding for all Connecticut Dispensary Locations
Curaleaf Brand Coming to Recently Acquired Arrow Alternative Care and Grassroots Dispensaries in Groton, Hartford, Milford and Stamford WAKEFIELD, Mass., Oct. 12, 2020 /PRNewswire/ — Curaleaf Holdings, Inc. (CSE: CURA / OTCQX: CURLF) (“Curaleaf” or the “Company”), a leading vertically integrated cannabis operator in the United States, today announced new […]
The Basics Of CBD Marketing Vs. CBD Branding
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Alex Bider is the CEO and Senior Internet Marketing Consultant at 2Marketing.com. Getty Building a CBD business in 2020 and beyond is a challenge that more and more entrepreneurs are answering. CBD marketing is tricky because of the laws and restrictions put in place by both the government and marketing platforms […]
Patagonia’s Alex Weller on branding and protest
Last month, a shot of a clothing tag on a product from US outdoor apparel brand Patagonia began attracting buzz on Twitter. Unlike the usual messages about cleaning and the like, this tag contained a simple slogan: ‘Vote the assholes out’. Unsurprisingly, Twitter users began immediately questioning whether the image […]
Aldi plans for illuminated branding at Faversham supermarket cause concern among residents
Residents have again raised concerns about the under-construction commercial complex in Faversham – this time taking aim at Aldi’s hopes to install illuminated signs. The long-awaited budget supermarket, which is due to open before the end of the year, wants the go-ahead to erect its branding at the site off […]
Indian cotton gets ‘Kasturi’ branding, logo
Union Minister for Textiles Smriti Zubin Irani unveiled a brand and a logo for Indian cotton recently. According to an official source, the branding — Kasturi Cotton — would initially be applicable to long staple cotton that is grown in India and meets prescribed standards. The Minister added that the […]
Songland’s Ryan Tedder On Mad Tasty Branding, Philanthropy, Voting And New OneRepublic
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Singer, songwriter and OneRepublic frontman Ryan Tedder launched the hemp-infused beverage line Mad … [+] Tasty in 2018 Photo courtesy of MAD TASTY Oklahoma native Ryan Tedder has had a hand in some of the most popular songs of the last 20 years, working with a diverse array of artists […]
26 awarded for Walton Digital Campaign branding
photo by SM Shamshul Alam, Vice-Chairman of Walton Hi-Tech Industries Limited, handing over the crests and certificates to the awardees of Digital Campaign Season-8 at its corporate office in the city on Thursday. SM Ashraful Alam, Managing Director, SM Mahbubul A Business Desk : Electronics company Walton has awarded 26 […]
What Marketers Need to Know About Branding
Design terms can seem complicated, especially if you aren’t a designer. However if you’re a small business, or a marketer it’s highly likely you’ll have to use your company brand in your visual materials. Often you’ll be provided with brand guidelines from somebody in the design department, and it’s important […]
Inman Handbook: Branding Your Way To Success
September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketing officers at major brokerages about how the pandemic is changing their jobs and what it means for agents. We’re publishing a suite of tactical Inman Handbooks for marketing on digital portals. And we’re looking […]
Limerick City and County Council joins world’s top cities to be shortlisted for three City Nation Place Global Branding Awards
LIMERICK City and County Council has been shortlisted amongst some of the world’s top cities for three international awards, which celebrate outstanding place branding, destination marketing and investment promotion. Limerick’s ‘Atlantic Edge, European Embrace’ brand, which launched earlier this year, was announced as a finalist in three categories in the […]
Branding project for Colquitt County begins with public input | Local News
MOULTRIE, Ga. — Just as the golden arches tell the story of Ray Crock and his rise to fast-food success with McDonald’s, so too can a well-designed and widely-recognized brand tell the story of a community. This week, Colquitt County residents are kicking off a branding design project led by […]
Naming names: Crash Champions, Fountain Valley offer perspective on branding
The rapidly expanding Crash Champions announced Wednesday it will apply its brand to all of its 47 properties. This renames the newly acquired yet already aggressively marketed Fountain Valley Bodyworks brand. It will also replace the 24-location Pacific Elite brand — which had a significantly larger shop count than Crash […]
CBS deconstructs its ‘eye’ for updated branding strategy
CBS has introduced a new network broadcast branding strategy that breaks down the “parts” of its iconic eye logo and reimagines them as a bold series of shapes, animations and graphical elements. The new look is replacing the package introduced in 2018 from studio Sibling Rivalry, which relied heavily on […]
ABC Fitness Solutions Unveils New Branding, Reaffirming Commitment to Holistic Club Management That Delivers a Total Fitness Experience for Health Club Members
SHERWOOD, Ark.–(BUSINESS WIRE)–ABC Fitness Solutions, formerly known as ABC Financial Services, unveiled today a corporate rebranding that reaffirms the company’s commitment to the health and fitness industry, supported by powerful, new club management and member engagement capabilities atop the market-leading billing and payment services that ABC is known for. ABC […]