Hi! Welcome to the Insider Advertising daily for September 1. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] Today’s news: What marketers for top companies like Nike and Verizon get […]
Hi! Welcome to the Insider Advertising daily for September 1. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
Today’s news: What marketers for top companies like Nike and Verizon get paid, which apps influencers use, and McDonald’s CMO explains its partnership with Travis Scott.
Pepsi’s 2019 Super Bowl ad starring rapper Cardi B.
Pepsi
Brand marketing salaries, revealed: What top advertisers like Pepsi, Verizon, and Unilever pay employees, from strategists to CMOs
Read the full story here.
(L to R) TikTok creators Théo Bignonneau, Sacha Sadok, and Rafael Caplan.
Philippe Lopez/AFP via Getty Images.
A new survey of 875 influencers shows that TikTok and Instagram’s Reels lead their short-form video competitors by a huge margin
Read the full story here.
McDonald’s is teaming up with Travis Scott (left).
Rich Fury/Getty Images
McDonald’s CMO says the Travis Scott collaboration is the latest campaign to cause controversy with franchisees — but that’s the cost of doing business for the fast-food giant
Kate Taylor talked to McDonald’s CMO Morgan Flatley about the brand’s new partnership with rapper Travis Scott.
McDonald’s and Scott declined to share further details of their work but Flatley hinted that it may be similar to McDonald’s Super Bowl ad this year that depicted real and fictional celebrities’ orders.
The partnership has faced backlash though. According to a message obtained by Business Insider sent by the leadership of McDonald’s independent National Operators Association, 65% of McDonald’s franchisees polled opposed the partnership, citing the rapper’s controversial image.
Read the full story here.
More stories we’re reading:
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LONDON (Reuters) – Job losses at British companies accelerated in August despite an upturn in demand, a survey showed on Thursday, in a bleak sign ahead of the closure of the government’s coronavirus furlough scheme at the end of next month. The IHS Markit/CIPS Composite Purchasing Managers’ Index (PMI), a […]
