Ampol in branding stoush with Chevron

Christel Deskins

An Ampol spokesman said one of the Foodary-branded sites, at Concord in Sydney’s west had already been rebranded as Ampol, while the other is also due to be rebranded in the next few months. The complaint about the colours is also being defended by Ampol, which does not regard the […]

An Ampol spokesman said one of the Foodary-branded sites, at Concord in Sydney’s west had already been rebranded as Ampol, while the other is also due to be rebranded in the next few months. The complaint about the colours is also being defended by Ampol, which does not regard the signs as non-compliant.

Chevron said it is taking the legal action to protect the Caltex brand “and avoid confusion that is caused by its misuse”.

“We are proud of the Caltex brand. Consumers must be able to rely on it for the value they know it represents,” a Chevron spokesman in Queensland said.

“We will bring back the iconic Caltex brand in Australia once we are contractually able.”

The two are understood to have been in discussion on Chevron’s complaints since March, with negotiations ongoing in parallel with the proceedings issued by Chevron in the Federal Court of Australia.

Shares in Ampol were down 1.1 per cent at $25.73 shortly before the close.

“Ampol does not consider these matters to be a significant part of either party’s business in the context of its transition plans,” the Sydney-based company said in a statement.

“Ampol is confident of its position and intends to defend the claim accordingly.”

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