5 Word-of-Mouth Strategies from Marketing Expert Gustavo Tello

FB), Instagram, and Twitter (TWTR), search-giants like Google, Bing, and Yahoo, and other publishers working in tandem to create a hyper-connected world, a single review or brand mention can have a far-reaching impact. This evolution has also redefined word-of-mouth marketing. More and more brands are using word-of-mouth strategies to capitalize on various opportunities. Gustavo Tello, a valuable authority in this space, shares five key word-of-mouth strategies to boost business growth. Gustavo has a critical eye for brand value and is a highly accomplished, creative man who mentors many brands and businesses on effective marketing techniques.” data-reactid=”12″>Digitalization has evolved marketing by leaps and bounds. With social media platforms like Facebook (FB), Instagram, and Twitter (TWTR), search-giants like Google, Bing, and Yahoo, and other publishers working in tandem to create a hyper-connected world, a single review or brand mention can have a far-reaching impact. This evolution has also redefined word-of-mouth marketing. More and more brands are using word-of-mouth strategies to capitalize on various opportunities. Gustavo Tello, a valuable authority in this space, shares five key word-of-mouth strategies to boost business growth. Gustavo has a critical eye for brand value and is a highly accomplished, creative man who mentors many brands and businesses on effective marketing techniques.

Gustavo Tello

New York Times. Popchips hit their celebrity jackpot moment when Katy Perry tweeted how much she loved to chip chat over their snack! Organic celebrity endorsement is one of the few gems in marketing that’s truly invaluable.” data-reactid=”26″>A: More than 90% of people make purchase decisions based on what their friends, family, and idols say over any other kind of advertising. Even more so, if the target group is millennials, as nearly two out three use an ad blocker. The key here is to influence the right influencer. It might even get the brand featured in big multimedia platforms like the New York Times. Popchips hit their celebrity jackpot moment when Katy Perry tweeted how much she loved to chip chat over their snack! Organic celebrity endorsement is one of the few gems in marketing that’s truly invaluable.

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