4 Free Tools to Build Your Brand Identity

Christel Deskins

Your entire business’s story and presence rely on your brand identity. It’s through fonts, colors, graphics, and your logo that you’re real to your audience. Building your brand identity kit is something that you need to do early on. And you can work with talented designers and experts to help […]

Your entire business’s story and presence rely on your brand identity. It’s through fonts, colors, graphics, and your logo that you’re real to your audience.

Building your brand identity kit is something that you need to do early on. And you can work with talented designers and experts to help you craft your brand identity.

However, thanks to developments in AI and technology in general, you can use several free and inexpensive tools available online to create your whole brand identity. And that’s what we’ll explore in this post.

We’ll look at the best free tools available to you to build your own brand from scratch. These tools are extremely inexpensive or completely free which is great for individuals and small businesses.

Why use online tools to build a brand identity

There are certain advantages to working with online tools over working with a designer, at least at first. Here are some points for you to consider:

  • Online tools offer a great starting point when you don’t know how to begin your branding journey. Tools for logos, color palettes and more will give you options that help you get greater clarity. And more importantly, you’ll know what you don’t want to do
  • You never have to pay unless you’re happy. With free or inexpensive branding tools, you can spend as much time as you like building a brand identity. And you can always choose to discard the work at the last minute without any expense
  • Working with online tools makes sense for many businesses that simply need a good quality online presence without extraordinary effort. If you already have a strong reputation in your field and want a simple and consistent look for your website and communication, then using branding tools is right for you

Finally, when you generate your brand kit with online tools, you can always take it to a designer to tweak it and take it to the next level. This saves time and money and you’ve also involved yourself personally in the brand-building process.

The best free and affordable brand-building tools

Let’s dive into the types of online branding tools you can use to create a whole brand identity. You’ll find these tools easy to find with a quick online search. Some platforms offer the entire suite of branding tools in one place while others focus on specific brand elements. You can experiment across different sites to find the best fit for your needs.

AI-powered logo generators

Your brand logo is a simple but powerful graphic that immediately identifies your brand to your audience. Today, you can use logo generators powered by AI algorithms to help you find the best logo for your business. All you have to do is tell the tool your brand’s name.

Once you’ve entered a name, you can choose between several auto-generated logos and get even more recommendations. You often have the option to pick the icon and colors at the very beginning. And of course, once you’ve chosen your final pick, you can tweak it until you’re happy.

Fine-tune your logo. Source: Constant Contact

Font pairing tools

The right font can enhance the meaning of the words you write and the overall theme of your website. The wrong font can leave users feeling dissonant and wanting to leave your website faster.

Fonts convey emotions and themes just as much as your words do. Think about the mom blogs you’ve seen and compare them to websites on insurance or some other starkly different industry. You need to choose the right font to set the tone for your business’s image.

It’s advisable to use no more than two fonts for any website. The two fonts are for your headings and body text. Your logo can have a distinct, stylized font that isn’t repeated anywhere else.

Working with font pairing tools and font generators, many backed with AI, will give you several options. Find combinations that reflect the theme of your business and industry and make sure that the body text is readable.

Source: Fontjoy

Working with a font pairing platform will save you time and effort and give you a great result.

Color palette generator

Like fonts, colors play an important role in creating emotions. When building your brand, you have to decide on a fixed number of colors to use on your website and in all communication. This includes accent colors, backgrounds, highlights, and your main brand color.

It’s challenging to come up with the right color combination on your own and especially without any training and experience. A color palette generator will do the work for you instead. You can opt to choose the color you’d like in general or enter a very specific shade in the tool. The tool will then produce complementary shades that you can use on your website.

A helpful type of color palette tool is one that automatically creates a mock website with the colors you’ve chosen. You’ll get a visual presentation that will help you decide whether the colors you’re working with are right for you.

Generate a color palette and a website mockup at the same time. Source: colormind.io

Social media kit generator

Most of the platforms available for auto-generating logos, colors, or fonts also offer you media kits. These are graphics and images that are automatically prepared and cropped so you can use them on your social media directly.

Generate multiple brand assets at once. Source: Looka

You’ll save a lot of time and effort by simply downloading images for your social media profile images, headers, business cards, and more.

Bringing it all together

Building a brand identity kit takes time, effort, and skill. Thanks to AI-based online tools, you can now get a whole brand identity kit together with a few clicks. When you’ve found all your branding elements together, make sure to create a complete brand narrative.

You can do this by compiling your font pairs, colors, logo, and other details into a document. Then outline how these elements can be used. You can also take the brand elements you’ve generated and work with a designer to refine them into something sophisticated. So, there’s no need to wait. Use the tool types mentioned here and start building your own awesome brand.

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