If you’ve conducted any market research in the past few years, you know that Latinos are a demographic you cannot afford to ignore.
They’re not only the second-largest ethnic group in the U.S., they’re also younger than other ethnic groups with a median age of just 30, according to the Pew Research Center. Any brand that wants to reach Millennials or Gen Z must position themselves to appeal to Latinos—but often, American-based brands just don’t know how.
I wanted to talk to someone who doesn’t just know the demographic but IS the demographic. Kevin Leyes is a 20-year-old Argentinian entrepreneur who’s already build a million-dollar business, along with founding two other companies. He’s also managed to continue scaling, even during the pandemic. Leyes is the founder of the urban jewelry brand, Team