Microsoft’s Brand Chief on Working With the NFL During Covid

Microsoft Corp.

has relied on the National Football League’s mass audiences since it became a sponsor in 2013. This year, the coronavirus pandemic left the company wondering whether there would be an NFL season at all.

Now that the season is under way even as the pandemic continues, Microsoft is coming out with a humorous ad campaign tied to the NFL that it hopes will offer consumers a sense of normalcy.

A new commercial shows New Orleans Saints players using Microsoft Teams and Surface products to remotely give rookies advice on their fashion choices and touchdown dances.

Microsoft Chief Brand Officer Kathleen Hall talked to The Wall Street Journal about working with the NFL in the early days of the pandemic and the challenge of striking the right tone at a highly fraught time. The interview has been condensed and edited.

WSJ: When the pandemic struck, how did the NFL

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Next Chief Warns Some Retail Jobs No Longer Viable, Yet Consumers Advised To Buy Early To Avoid Christmas Disappointment

A day for yet more contrasting news as traditional retail faces stark warnings on the viability of jobs, whilst the organisation representing the online shopping industry warns of too much demand prior to Christmas.

The Chairman of Next, Lord Wolfson has today told the BBC that there is a clear threat to thousands of jobs, which are now “unviable” due to the Covid19 pandemic and following lockdown which has accelerated significant growth in online shopping. 

Next has benefited from the creation of its catalogue and credit business, which eased its transition from traditional retail into online powerhouse. The retail business has also won admiration for the joined-up approach of its channels, encouraging its customers to complete returns in stores, which creates greater sales opportunities and store footfall. In 2018, the brand

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Silversmith Capital Partners Welcomes Kate Castle as Chief Marketing Officer

Industry veteran joins to lead firm’s marketing initiatives

Silversmith Capital Partners, a growth equity firm focused on supporting the best entrepreneurs in technology and healthcare, today announced the appointment of Kate Castle as Chief Marketing Officer (CMO). In this newly created role, Kate will lead the firm’s marketing, communications and branding programs and provide strategic growth-oriented marketing support to the firm’s portfolio companies.

“With over two decades of marketing experience, and a deep passion for helping companies communicate their stories through impactful marketing programs, Kate will play a lead role in increasing awareness for Silversmith with the entrepreneur and investor communities,” said Silversmith Managing Partner & COO, Lori Whelan. “We recognize the value marketing can provide to both the firm and the companies we partner with, and are thrilled to have Kate join the team to lead these efforts.”

Previously, Kate led marketing initiatives at venture capital funds including Victress

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The tech-heavy Nasdaq could plunge another 12% from current levels as a key support level is tested, says Morgan Stanley’s investment chief


  • As investors continue to grapple with a rise in COVID-19 cases and the uncertainty of more fiscal stimulus from Congress, the technical picture of the stock market “has deteriorated,” Morgan Stanley said in a note on Monday.
  • After both the S&P 500 and Nasdaq 100 indices closed below their respective 50-day moving averages, the next level of support investors should watch is the 200-day moving average, according to the note.
  • A continued market sell-off to the 200-day moving average would represent downside potential of 5% and 12% in the S&P 500 and Nasdaq 100, respectively, based off of Monday’s closing prices.
  • “Speculation needs to be wrung out before the bull market can continue,” Morgan Stanley said.
  • Visit Business Insider’s homepage for more stories.

The stock market’s current correction may have more room to go from a technical perspective as investors turn their attention to rising COVID-19 daily

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Ideoclick Names Benjamin Winters to New Role as Chief Innovation Officer

SEATTLE, Sept. 22, 2020 /PRNewswire/ — Ideoclick, Inc., the provider of the industry’s leading ecommerce optimization platform, today announces the promotion of Benjamin Winters to Chief Innovation Officer. Winters will lead the company’s expansion into new ecommerce channel and solution offerings. Prior to this assignment, Winters served as General Manager, Client Success for the company’s large portfolio of consumer product brand manufacturing clients.

“For 12 years, Ideoclick has helped our clients succeed on Amazon. Now with ecommerce adoption advancing at an unprecedented pace, we are accelerating our innovations to create a future state of Ideoclick equipped to handle vast and challenging ecommerce needs,” explains Justin Leigh, Ideoclick’s CEO. “Ben has the ability to foresee market issues and create proactive strategies through innovations, integrations, and team activation. As Chief Innovation Officer, he will help Ideoclick maintain our success trajectory while ensuring that client success remains at the core of

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Chief Marketing Officer Chris Spadaccini Out at WarnerMedia Entertainment

Key Insight:

  • Spadaccini’s exit is the latest high-profile departure after Bob Greenblatt and Kevin Reilly’s exits last month.

Chris Spadaccini, the chief marketing officer of WarnerMedia Entertainment who had been with the company for more than two decades, is leaving the company, marking the latest high-profile executive departure at the division.

Spadaccini, who was elevated to chief marketing officer last June, had been overseeing all marketing aspects for the entertainment division, which encompassed branding and content marketing for HBO Max, channels TBS, TNT and truTV and HBO’s linear networks and streaming products. During his tenure at the company, the marketing executive helped debut HBO Max, WarnerMedia’s flagship streaming service, which saw something of a bumpy debut after Covid-19 required a condensed and overhauled marketing strategy. The service, which continues to add new originals to its lineup, has since cleared 4.1 million sign-ups, and its growth is on pace with the

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Genius Brands International Announces Marc Rosenberg as President of Global Brands and Chief Marketing Officer

Highly Respected Toy Industry Executive to Oversee Worldwide Licensing and Program Content Sales for Growing Portfolio of Children’s Properties

Genius Brands International’s Marc Rosenberg

Genius Brands International, Inc. (Nasdaq: GNUS) appoints former Head of Marketing at Hasbro Toys and Tiger Electronics, Marc Rosenberg, one of the most well-respected marketers in the children’s space, President of Global Brands and Chief Marketing Officer.
Genius Brands International, Inc. (Nasdaq: GNUS) appoints former Head of Marketing at Hasbro Toys and Tiger Electronics, Marc Rosenberg, one of the most well-respected marketers in the children’s space, President of Global Brands and Chief Marketing Officer.
Genius Brands International, Inc. (Nasdaq: GNUS) appoints former Head of Marketing at Hasbro Toys and Tiger Electronics, Marc Rosenberg, one of the most well-respected marketers in the children’s space, President of Global Brands and Chief Marketing Officer.

BEVERLY HILLS, Calif., Sept. 22, 2020 (GLOBE NEWSWIRE) — Genius Brands International, Inc. (“Genius Brands” or the “Company”) (Nasdaq: GNUS), a global brand management company that creates and licenses multimedia entertainment content for children, announced today that Marc Rosenberg, one of the most well-respected marketers in the children’s space, has been

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TFC Financial Chief Investment Officer Daniel Kern Chosen to Present at Horasis Extraordinary Meeting

Bloomberg

What Investors With $3.4 Trillion Are Buying During Covid

(Bloomberg) — Hotels, pipelines, convenience stores and automaker bonds are among the assets being bought by some of the world’s biggest asset managers as they look for value in a world thrown into turmoil by the coronavirus pandemic.In interviews with sovereign wealth funds, pension firms and asset managers across Asia and Europe that collectively manage about $3.4 trillion, one thing was clear: many of them are avoiding the overheated stock market.The most common outlook was one of caution. They are mindful that much of the rebound in markets and private-company valuations is thanks to ultra-low interest rates, massive central bank stimulus and government fiscal support, some of which could start to be wound back in coming months.With asset values still seen as inflated, even in some hot areas like healthcare and technology, many are waiting for a potential second downturn

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