PHILADELPHIA–(BUSINESS WIRE)–MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as the “Best Overall Account-Based Marketing Solution” for the second year in a row. Leading market intelligence organization, MarTech Breakthrough, evaluates technology solutions worldwide, searching for leading companies, technologies, and products in the marketing, sales, and advertising technology industries.
MRP Prelytix empowers client sales and marketing teams to break apart the typical siloed approach to ABM and simplify their operating environment’s complexity. Using real-time predictive analytics and target account insights, sales and marketing professionals can direct, coordinate, and execute high performing ABM programs across eight channels. The platform removes the complexities of coordinating sales and marketing actions across platforms by using advanced machine learning technology to recommend and continuously optimize sales and marketing actions, and then trigger and control those messages across channels, platforms, and funnel stages. Powered by Kx, a market-leading streaming analytics platform