Ignore the branding revolution at your peril, FE sector

We have arrived at the ‘third revolution’ for FE marketing – but colleges will have to make some serious changes, says Lee Parker

With government taking a detailed look at the role and function of FE and with the Covid crisis reshaping our world in every conceivable way, the time is ripe for colleges to rise to the challenge and to recognise that it’s more important than ever to power up their brands.

We are the “good guys” and we have to let our communities know that. With the arrival of T Levels and Institutes of Technology, colleges can occupy a different place in the technical skills market.

Viva la brand revolution!

Over 15 years in FE marketing I’ve seen two fundamental revolutions. First was the emergence of social media from 2008.

From the days of “but should we have a Facebook page – people can comment and others can

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The 76ers display their leadership diversity and focus on branding by naming women atop marketing and revenue

Brittanie Boyd, a Texan through and through, isn’t bashful about her plans.



Katie O'Reilly, formerly the 76ers' Chief Marketing Officer, is now Chief Revenue Officer.


© CHARLES FOX/The Philadelphia Inquirer/TNS
Katie O’Reilly, formerly the 76ers’ Chief Marketing Officer, is now Chief Revenue Officer.

“It’s no secret that I aspire to be a team president one day,” said Boyd, 32, the 76ers’ new Senior Vice President of Marketing. “Sales and marketing are the true key pillars in any business.”

Of course, the key pillars of sports businesses have more to do with acquiring talent and winning games. However, more than any team in professional sports, the Sixers and their parent company, Harris Blitzer Sports and Entertainment, have prioritized branding their teams and enhancing their game-day experience.

When it comes to putting women in charge, the Sixers are way ahead of the gameBoyd saw from her six-year perch as the New Jersey Devils’ and the Prudential Center’s corporate partnerships that, even in the dreariest days

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United anger staff by branding some ‘non-relevant’



a close up of a light pole on a city street: MailOnline logo


© Provided by Daily Mail
MailOnline logo

Manchester United have upset staff at their Carrington training complex by erecting signs in the car park branding some of them ‘non-relevant’. 

The signs have been put up to separate the allocation of parking spaces between players and coaches, and other staff. 

Many ‘non-relevant’ staff are charged with looking after players or have crucial operational roles at the training ground, but have made to feel undervalued by the club.



a close up of a busy city street: Man United have made staff at Carrington training complex to feel undervalued by the club


© Provided by Daily Mail
Man United have made staff at Carrington training complex to feel undervalued by the club


 

Two test in a day for the elite 

Tottenham’s players and staff took two Covid-19 tests on the same day this week as UEFA are insisting all participants in their competitions take part in their own screening programme, as well as that mandated by the Premier League. 

UEFA are using a different diagnostic company

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Glamorous Scots cop probed after branding lockdown rules ‘a joke’ in social media outburst

A Police Scotland officer is being probed by bosses after branding lockdown rules “a joke” and demanding the public be allowed to “go back to normal” – despite soaring Covid-19 cases.

Chelsea Renton, who is based at Cathcart Police Office in Glasgow, criticised lockdown laws she is paid to enforce and shared the outburst on her Instagram page.

In a bid to downplay the effect of the virus, which has already killed 2510 Scots, she told her followers that “the recovery rate of Covid-19 far outweighs the death rate. The statistics speak for themselves”.

She urged political leaders to “get the country going again” after a raft of new lockdown measures were announced this week.



a person talking on a cell phone: Chelsea Renton posted the statement on her events business page


© Handout
Chelsea Renton posted the statement on her events business page

In the controversial statement shared in an open social media page, the officer said she had seen first-hand the impact that lockdowns were

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Re-branding Sri Lanka | Times Online

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There will be no other time better than this to re-brand Sri Lanka. Though we as a nation used to say Ayubowan (May you have a longer life) in greeting visitors, there was in inferiority complex in the minds of Sri Lankans hence, everyone wanted to stick to the British code of greeting…

However, Starting from Prince Charles to all the world leaders started greeting without shaking hands after the pandemic. Hence, Ayubowan has become the new trend in meeting and greeting people. There are many other similar and valuable elements in our culture and our national heritage which could be utilised in positioning Sri Lanka as a tourist destination. Becoming a safe destination to travel post-pandemic is a feather on the hat for Sri Lankans who are known for their innate traits of hospitality and care.

It’s also important to look at how Sri Lanka has been positioned

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When It Comes To Personal Branding, Simply Be

Jessica Zweig is the CEO of The SimplyBe. Agency, a premier personal branding firm based in Chicago, serving clients across the globe.

She is also host of the Top 20 ranked Marketing podcast on iTunes, The SimplyBe. Podcast, where she interviews today’s top entrepreneurs, CEOs, influencers, thought leaders, and authors on how to build your brand and live your best, most authentic life.

Jessica believes that, when done right, personal branding is an act of service, a social responsibility, and a positive investment toward a positive future. I had the opportunity to interview Jessica recently. Here are some of the highlights of that interview:

Jill Griffin: How did you get into personal branding and why are you so passionate about personal branding?

Jessica Zweig: I launched my own business by sending an email out to my network and posting a Facebook post. That’s

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Master the Art of Digital Branding With 10 Courses for $45



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Many of the world’s biggest companies did not reinvent the wheel — they merely built a strong brand. If you would like to follow suit, the All-In-One Digital Branding Certification Bundle provides a comprehensive guide. It includes 10 courses on branding, and you can get it now for just $45.

Whether you are trying to cultivate a personal image or promote your business online, branding skills are invaluable. This bundle introduces the tools and techniques used by branding experts.

Through concise video tutorials, you learn how to build an audience on social media and blog your way to popularity. This includes tips on creating visual posts, writing compelling content, hiring influencers, and measuring your success.

The courses also look at website design and copywriting. You’ll discover how to build sites that drive sales, with no coding skills required.

All the training comes from top online

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Backbone Branding is Named AGENCY OF THE YEAR 2020 by the Pentawards for the second CONSECUTIVE Year

On September 24th was held the Gala ceremony world’s leading and most prestigious competition for packaging design. This is the 14th edition of the competition which has been recognising each year’s best and most successful packaging designs from all around the world.
The biggest names in the packaging design field are awarded each year in this competition with packaging works to some of the world’s leading top brands such as (Microsoft, Coca Cola, NESTLE, Johnnie Walker, MILKA, Cadbury etc.)

Exceptionally this year, due to the pandemic, the Festival was held online for 3 days which culminated with an Online Gala to award the 285 winners this year among more than 2000 participating works from 64 countries.

The Armenian agency Backbone Branding has been yet again the biggest winner this year, just as last year, receiving the most amount of awards.

The agency has been the recipient of 5 Pentawards for

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Dawn signs co-branding contract with Nestle Professional | 2020-09-25

JACKSON, MICH. — Nestle Professional, a foodservice division of Nestle, Vevey, Switzerland, and Dawn Foods have signed a long-term contract for co-branding sweet bakery products in Europe, the Middle East and North Africa (EMENA). The two companies will develop a range of items such as cookies and muffins for bakery channels and quick-service restaurants.

“We are delighted about this partnership with Dawn, which will allow us to bring to our consumers new, innovative experiences with our confectionery brands,” said Vincent de Clippele, head of Nestle Professional EMENA. “We selected Dawn as our EMENA partner because of the high quality of their bakery products, their capability to convey our brands experiences to the consumers and their leading position in the sweet bakery industry.”

Under the partnership, Dawn will create recipes that include Nestle confections. The first product to launch will be a KitKat muffin filled with milk chocolate and covered with

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