We have arrived at the ‘third revolution’ for FE marketing – but colleges will have to make some serious changes, says Lee Parker
With government taking a detailed look at the role and function of FE and with the Covid crisis reshaping our world in every conceivable way, the time is ripe for colleges to rise to the challenge and to recognise that it’s more important than ever to power up their brands.
We are the “good guys” and we have to let our communities know that. With the arrival of T Levels and Institutes of Technology, colleges can occupy a different place in the technical skills market.
Viva la brand revolution!
Over 15 years in FE marketing I’ve seen two fundamental revolutions. First was the emergence of social media from 2008.
From the days of “but should we have a Facebook page – people can comment and others can