Branding lessons from the relaunch of the Ford Bronco

Twenty-five years after it was discontinued, the Ford Bronco officially came out of retirement in a big primetime reveal this past July. While the announcement of the new Ford Bronco family of vehicles was not free of controversy or mixed reactions, Ford’s marketing has nevertheless been a master class in how to rebrand a company.

The three media outlets that Ford used to unveil its new line of Broncos—ABC, ESPN and National Geographic—are all owned by Disney. It’s interesting that Ford partnered with Disney for the unveiling because Disney’s own bit of self-rebranding in recent years is quite emblematic of what Ford has done. Disney’s recent modus operandi has been to take their own animated classics, like Beauty and the Beast and Mulan, and remake them into live action films that cater to more modern tastes and sensibilities. Since the original Disney classics were already re-imaginings of traditional folk

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600 workers lose their jobs at meatworks factory



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Almost 600 workers at Australia’s largest meat processing facility have lost their jobs as the company scales back its operations due to plummeting profits during the pandemic.

The job cuts at JBS Dinmore in Ipswich, which is the largest meat factor in the southern hemisphere, comes after the company failed to convince Federal Treasurer Josh Frydenberg to make a JobKeeper exemption. 

The company does not qualify for the scheme as its turnover has only dropped 40 per cent this year, and not the 50 per cent required by large businesses.

Bosses blamed JobKeeper for creating an ‘inequity’ in the market, with some companies propped up by handouts and others struggling to make ends meet. 



a man wearing a hat: Almost 600 workers at Australia's largest meat processing facility have lost their jobs as the company scales back its operations (pictured, Michael McCormack at the plant)


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Almost 600 workers at Australia’s largest meat processing facility have lost their jobs as the company scales back its operations (pictured, Michael McCormack at

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U.S. Consumer Credit Extends Rebound as Auto Sales Increase

(Bloomberg) — U.S. consumer borrowing rose in July for a second month, reflecting an increase in non-revolving credit such as auto loans as the economy reopened more broadly and spending picked up.

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Total credit advanced $12.2 billion from the prior month after an upwardly revised $11.4 billion June gain, Federal Reserve figures showed on Tuesday. The median estimate in a Bloomberg survey of economists called for a $13 billion increase.

The bounce back in consumer borrowing is in line with recent increases in retail sales, particularly purchases of motor vehicles. Still, consumer sentiment remains weak, and the expiration of the additional $600 of unemployment benefits could impact spending and borrowing in the coming months.

Revolving, or credit-card debt, declined $293 million, marking the fifth straight decline. Non-revolving debt, which also includes school loans, rose $12.5 billion. Lending by the federal government, which is mainly for student loans, rose

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Information Security Consulting Market will generate new Growth Opportunities by 2028| Detailed Research Report

The MarketWatch News Department was not involved in the creation of this content.

Sep 08, 2020 (MARKITWIRED via COMTEX) —
In the upcoming research study on the Information Security Consulting market by Future Market Insights (FMI) is a valuable source of information for market players vying to establish a strong foothold in the current Information Security Consulting market landscape. The detailed assessment of the Information Security Consulting market offers domestic as well as international market players a clear picture of the prospective growth opportunities in various geographies.

The novel Coronavirus (COVID-19) has caused a slowdown in business activities of the Information Security Consulting market. With the help of our upcoming report, market players can gain important insights on alternative strategies that can help in revenue generation. Learn which countries are flourishing amidst the Coronavirus era and how your product offerings can reach the right target consumer. The leading factors that

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TD faces class-action lawsuit over travel insurance and cancelled trips amid pandemic



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Toronto-Dominion Bank is facing a class-action lawsuit over its refusal to pay travel insurance claims following trip cancellations triggered by the COVID-19 pandemic.

Lead plaintiff Kevin Lyons cancelled his family’s flight to Italy along with their Mediterranean cruise in early March after the Canadian government advised against travel to the region, the proposed class action says.

TD turned down a claim for $6,673 by Lyons, citing the travel credit available to him for the flights and cruise, according to the statement of claim filed in Ontario Superior Court.

Lawyer Sivan Tumarkin, whose firm represents Lyons, says future credit does not amount to cash reimbursement and that TD must pay the Toronto resident’s claims under the terms of its own travel insurance policy.

“Nowhere does it say in the policy that if you’re offered a credit or voucher that the insurance company is off the

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OpGen Group Company Ares Genetics Nominated for Austrian Innovation Award for AI-powered Molecular Antibiotic Susceptibility Test

Ares Genetics nominated for the 40th Austrian Innovation Award by Federal Ministry for Digital and Economic Affairs

ARESupa – Universal Pathogenome Assay nominated by expert jury for Austria’s most distinguished innovation award

VIENNA, Austria, and GAITHERSBURG, Md., Sept. 08, 2020 (GLOBE NEWSWIRE) — OpGen, Inc. (Nasdaq: OPGN, “OpGen”), announced today that its subsidiary Ares Genetics GmbH (Vienna, Austria; “Ares Genetics”) has been nominated for the 40th Austrian Innovation Award (Ref. 1).

Ares Genetics has been selected by an expert jury as one of six finalists for its artificial intelligence (AI) powered, next-generation sequencing (NGS) based molecular antibiotic susceptibility test (AST) marketed under the brand name ARESupa – Universal Pathogenome Assay. The Austrian Innovation Award is awarded by the Federal Ministry for Digital and Economic Affairs and represents Austria’s most distinguished award for innovative companies. 

In a press release announcing the nominees (Ref. 1), Federal Minister for Digital and

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Want to teach your kids about shopping wisely? Here are some tips to help you get started.

SAN ANTONIOEditor’s Note: This “Money: It’s Personal” story is written using fictional characters to help younger audiences understand the shopping wisely concept. This story is the final part of a back-to-school mini-series on GMSA at 9.

Ann is 4, and her big sister, Diana, is 11. They’re learning how to shop responsibly with the help of their dad, Andrew.

The Consumer Financial Protection Bureau is offering families like theirs some tips to help them discuss some ways to spend money wisely.

Andrew can show little Ann the different types of bills and coins that exist so that she can learn about the currency she will one day use to pay for items.

Andrew can also use a phrase like, “There are lots of things that are of value, and some of them cost money.”

Ann’s dad can give her examples of the free things in life, like spending

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Litigation Services Market Procurement Intelligence Report With COVID-19 Impact Analysis | Global Forecasts, 2020-2024 – Press Release

LONDON–(Business Wire)–The Litigation Services market will register an incremental spend of about $194 billion, growing at a CAGR of 4.30% during the forecast period. A targeted strategic approach to Litigation Services sourcing can unlock several opportunities for buyers. This report also offers market impact and new opportunities created due to the COVID-19 pandemic. Request free sample pages

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200909005514/en/

SpendEdge has announced the release of its Global Litigation Services Market Procurement Intelligence Report (Graphic: Business Wire)

Key benefits to buy this report:

  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?

Information on Latest Trends and Supply Chain

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Preventative care a ‘major savings opportunity’ for employers, nonprofit says

Dive Brief:

  • Preventative care for depression, certain cancers and other chronic conditions is a “major savings opportunity” for employers, according to the results of a study published Aug. 26 by the nonprofit Integrated Benefits Institute.
  • The institute highlighted depression as a “disproportionately high productivity cost” for employers. The condition affected 1 in 8 employees and cost $17 per employee per year in disability wage replacement costs alone — compared to $2 per employee per year for diabetes — yet 1 in 10 employees received the recommended screening for depression.
  • Hypertension exhibited a cost difference of more than $6,000 per incidence between severe and mild forms of the disease, while the same figure stood at more than $4,500 for depression. Offering leave in less complicated stages of a disease could help lower costs, as those who took such leave incurred 4% to 52% lower costs than those on leave for
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MAI Capital Management Launches MAI Sports + Entertainment Division

Dedicated business line elevates MAI’s 45-year history of providing comprehensive wealth management services to athletes, entertainment professionals

MAI Capital Management, LLC (“MAI”) has officially launched MAI Sports + Entertainment, a dedicated business line that builds on the firm’s 45-year history of serving elite athletes and entertainment professionals. MAI is an independent registered investment adviser specializing in comprehensive wealth management for high-net-worth individuals and families and traces its legacy of exceptional client services to its early work with athlete clients.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200909005908/en/

Formally launching today, MAI Sports + Entertainment is a family office designed to meet the specific and distinct needs of its core client base by providing comprehensive wealth management, business consulting and career transition services. The division is led by Managing Directors Steve Trax, CPA, CFP®, and John Palguta, CPA, CFP®, and features a robust team of professionals in its

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